August 8th, 2012 | by Katie Miller | published in Google Adwords
What happens when you give hundreds of student teams across the world an AdWords online advertising budget of US$250 and three weeks to help a local business improve their marketing campaign? A great lesson for advertisers of all kinds. In an effort to…
August 7th, 2012 | by Katie Miller | published in Google Adwords
We’re dedicated to helping merchants succeed with Google Shopping and a huge part of this success involves making it easy for businesses to optimize their accounts, especially before the holiday season. For example, we recently released an update to …
August 7th, 2012 | by Allison Sommer | published in Google Adwords
It’s almost back-to-school time, but students aren’t the only ones who are getting geared up to learn. Today, we’re announcing our next series of Learn with Google webinars, which will arm you with the tools you need to get the most out of Google…
August 6th, 2012 | by Katie Miller | published in Google Adwords
Last month we announced a series of Hangouts on Air designed to help to help guide small and medium sized businesses through the transition to Google Shopping. We appreciate how many of you took the time to join the Hangouts and wanted to make the sess…
August 3rd, 2012 | by Katie Miller | published in Google Adwords
Originally posted to the Politics & Elections Blog In his autobiography, Former House Speaker Tip O’Neill famously said “All politics is local”. With all 435 seats up for election in brand new Congressional Districts this November, that adag…
July 31st, 2012 | by Katie Miller | published in Google Adwords
If you’re planning on attending Search Engine Strategies San Francisco in August, stop by our in-conference Learn with Google event, Search and Beyond with Google AdWords and DoubleClick, to learn how Google makes the web work for you. We’ll have speak…
July 30th, 2012 | by Allison Sommer | published in Google Adwords, Youtube
What great content does YouTube have to offer? How can you easily find it? Please join us for this installment of the Just Add YouTube webinar series. We will share the masses of quality content YouTube has and will show how you can advertis…
July 27th, 2012 | by Katie Miller | published in Google Adwords
A few years back, we introduced interest based advertising, including remarketing, as a way to reach the right audience with your message and re-engage with customers who have visited your site. Since then, clients have seen great results – more engage…
July 19th, 2012 | by Katie Miller | published in Google Adwords
With a growing number of searches happening on mobile devices, it’s more important than ever to provide consumers with a positive mobile web experience when they click on your ads. We know that many of you are considering whether to build a mobile webs…
July 16th, 2012 | by Allison Sommer | published in Google Adwords, Youtube
78% of online video viewing in the UK is on YouTube, which makes it an excellent platform for VOD. But what are the best ways to maximize it and make it work for your business? We will cover how to run your TV ad on YouTube in two easy ways – running i…
July 13th, 2012 | by Allison Sommer | published in Google Adwords
Smartphones and tablets are changing how people shop for goods and services. More than ever, consumers have near constant access to information from their mobile devices. This global trend opens up new opportunities for businesses to influence purchasi…
July 12th, 2012 | by Katie Miller | published in Google Adwords
Also posted on the Google Commerce Blog We announced that we’re creating a new shopping experience, Google Shopping, to empower merchants of all sizes to compete effectively. Through feedback from our merchant partners, we understand that the transit…
July 11th, 2012 | by Allison Sommer | published in Google Adwords
Great search is all about turning intentions into actions in the blink of an eye. And in online retail, having a quick and user-friendly website can make a world of difference when it comes to engaging shoppers and driving sales.Today we’re excited t…
July 10th, 2012 | by Katie Miller | published in Google Adwords
We’re excited to launch a series of Hangouts on Air to help guide small and medium sized businesses through the transition to Google Shopping. This series of Hangouts will guide you through an introduction to Google Shopping–giving you all the infor…
July 9th, 2012 | by Katie Miller | published in Google Adwords
As online marketers, you are constantly juggling. From building and optimizing campaigns to analyzing reports and managing budgets – sometimes all before you’ve had your morning coffee. And while there are many tools and solutions to help automate th…