March 10th, 2009 | by Sally Cole | published in Google DoubleClick
Today, the Online Publishers Association (OPA) announced that over two dozen members plan to introduce larger format ads on their sites by July 2009. They’ve proposed the following units:The Fixed Panel (recommended dimension is 336 wide x 860 tall), w…
March 5th, 2009 | by Sally Cole | published in Google DoubleClick
Yesterday, the AdWords team announced the launch of their beta test for expandable rich media ads on the Google content network (GCN). The beta test is open to U.S. advertisers and agencies participating in Google’s third-party ad serving program, of w…
February 17th, 2009 | by Sally Cole | published in Google DoubleClick
Think you have social media checked off on your marketing plan because you have a blog, podcast, vodcast and active forum? Think again. Now that you’ve hit your stride with social media, it’s time to accelerate the conversation by drawing in new partic…
February 4th, 2009 | by Sally Cole | published in Google DoubleClick
DoubleClick data shows a strong correlation between larger creative sizes and results, such as higher interaction rates and click-through rates. So, this large format unit by Las Vegas Convention & Visitor’s Authority and R&R Partners is sure to please…
February 4th, 2009 | by Sally Cole | published in Google DoubleClick
DoubleClick data shows a strong correlation between larger creative sizes and results, such as higher interaction rates and click-through rates. So, this large format unit by Las Vegas Convention & Visitor’s Authority and R&R Partners is sure to please…
December 16th, 2008 | by Sally Cole | published in Google DoubleClick
Before the election, we hosted an informal web poll that asked our visitors the following question, “Which issue do you think the next U.S. president should make a primary focus during his or her first 100 days in office?” Visitors resoundingly voted f…
November 10th, 2008 | by Sally Cole | published in Google DoubleClick
Every year since 2003, the ClickZ Marketing Excellence Awards has recognized “the technologies, companies, and campaigns that made a positive difference in the online marketing industry.” To win, a product or solution must be selected by a judging comm…
October 27th, 2008 | by Sally Cole | published in Google DoubleClick
Last week, DoubleClick hosted the third annual Digital Movie Advertising Creative Showcase awards event. This event honors the best rich media creative work in digital movie advertising. This year five finalists were recognized for their work in three …
October 27th, 2008 | by Sally Cole | published in Google DoubleClick
Last week, DoubleClick hosted the third annual Digital Movie Advertising Creative Showcase awards event. This event honors the best rich media creative work in digital movie advertising. This year five finalists were recognized for their work in three …
October 2nd, 2008 | by Sally Cole | published in Google DoubleClick
Today, Tessa Wegert contributed an article to The ClickZ Network that perfectly sums up our new “Creative Insights on Rich Media” report. Check out her article here, then download the report.Among the report’s main takeaways:Consider using video within…
August 13th, 2008 | by Sally Cole | published in Google DoubleClick
Today we launched DFA 6, the new version of DART for Advertisers, which includes a completely revamped trafficking interface. Based on feedback from our agency and advertiser clients, we know that trafficking can be one of the most complicated and time…
March 26th, 2008 | by Sally Cole | published in Google DoubleClick
We all know that copy is an important element in managing paid search campaigns. It’s no longer just about getting your keywords in the top positions or having 20 different bid strategies. It’s important to make smart decisions on your messaging to…
March 17th, 2008 | by Sally Cole | published in Google DoubleClick
The evolution of digital advertising has grown from a tool for direct marketing and brand awareness initiatives into a vehicle for content distribution and delivery. Today, DoubleClick is introducing a new rich media format for interactive agencies and…
March 11th, 2008 | by Sally Cole | published in Google DoubleClick
I am pleased to share the news that Google has acquired DoubleClick. Please go here to read Eric Schmidt’s blog post.Posted by David Rosenblatt
February 29th, 2008 | by Sally Cole | published in Google DoubleClick
Congratulations to our very own David Fall, vice president of product management, search technology, for his second term on SEMPO’s Board of Directors! David will be serving as Treasurer and Co-Chair of the Metrics and Standards Committee this year, an…