Google Data

We’re dedicated to providing additional transparency into our policy processes and hope that the recent blog posts have helped you understand specific policy triggers and the actions to take if you’ve violated a policy.  To further help you stay policy compliant, here’re 8 best practices to help avoid policy violations and keep your account in good standing.

Don’t click your own ads, or ask others to click them. These kinds of clicks won’t count toward revenue and may get you suspended. Even if you’re interested in an ad or looking for its destination URL, clicking on your own ads is prohibited. Instead, use the Google Publisher Toolbar.

2. Think like a user 

3. Keep it family-friendly and legal Review our guidelines about prohibited content and be sure you understand them. If you wouldn’t want a child or grandparent to see it, don’t put it on your site. We’ve made a commitment to our users, advertisers and publishers to keep the AdSense network family-safe. A general rule of thumb when it comes to our policies is: if you wouldn’t want to share this content at a family dinner, or view it at your boss’s office, you shouldn’t place AdSense code on it.

4. Maximize content, not ads per page Create new, relevant, interesting content, and update it regularly. Also, be sure to maintain a good balance between ads and editorial content as it’s important to ensure that there’s always more content than ads on a page.

5. Avoid deceptive layoutsKeep ads away from games, slideshows, and other click-heavy content and don’t place them near images. Publishers may not use deceptive implementation methods to obtain clicks. This includes, but is not limited to: placing images next to individual ads, placing ads in a floating box script, formatting ads so that they become indistinguishable from other content on the page, formatting content so that it is difficult to distinguish it from ads and placing misleading labels above Google ad units.

6. Create unique content Your content needs to create added value for your users. Focus on making content great – not duplicating it across pages. Unique and valuable content is what keeps users coming back to publisher sites. Everything you do as a publisher should be user focused, which primarily includes developing great content.

7. Track your traffic Your traffic should be organic. Set up alerts using Google Analytics to quickly identify unusual traffic patterns. Many potential traffic quality problems can be addressed quickly by monitoring your own traffic. Traffic anomalies are often indicators of potential invalid traffic activity.

8. Follow the Code of Implementation GuideAlways follow the Code Implementation Guide and don’t try to modify the AdSense code. If you run into a problem, visit the Troubleshooting page or contact publisher support.

Thanks for taking the time to learn about Google ad network policy, processes, and best practices. Together, we can continue to make the web and advertising experience great.

Posted by: Anastasia Almiasheva from the AdSense team

Have you received an email from with a warning that you’ve violated the AdSense policies? These warnings are usually issued in instances of mild violations that we believe can be fixed quickly.

Thank you for your feedback on our recently launched The AdSense Guide to Audience Engagement and letting us know how it has helped you grow your online business. Now you can download the guide in 2 additional languages: Portuguese and Spanish.

Download the guide today, and like thousands of other AdSense publishers, learn how to engage with your users like never before. The guide contains useful advice and best practices that will help you drive engagement on your site, including:

1. Tips to help your audience become familiar with your brand 
2. Best practices to design delightful user journeys 
3. Ideas on how to develop content that resonates with your audience 
4. Ways to make your content easy to consume 
5. Reasons why you should share the love with other sites by referring to good sources.

Ready? Download your free copy of the #AdSenseGuide now in any of the following languages:

Enjoy the guide and we’d love to hear your feedback on Google+ and Twitter using #AdSenseGuide.

Posted by: Jay Castro from the AdSense team

Today we’ll highlight some of the top triggers of policy violation warnings to help you avoid common pitfalls. If you haven’t already, download the All-In-One Policy Compliance Guide to help you understand the what’s and why’s of our policy processes so you can always stay one step ahead.

As a general guideline to building a strong policy compliant foundation, ensure that the pages within your site offer a unique value for users and comply with AdSense policies. Let’s get started.

Cross-Posted from the DoubleClick for Publishers blog

Last month we released a new study, “The need for mobile speed”, highlighting the impact of mobile latency on publisher revenue. Simply having your site load on a mobile device is no longer enough: Mobile sites have to be fast and relevant. The study analyzed 10,000+ mobile web domains, and from the results we gained several insights about the impact of mobile latency on user experience.

Editor’s Note: This post was originally published in October 2016 and has been updated with the most recent product announcement. 

Over the coming weeks, when you log in to your AdSense account, you’ll be automatically taken to the new UI. You can still opt out by clicking the Back to Previous AdSense link on the left menu.

Thank you to everyone who tried the new user interface (UI) over the last few weeks. More than half of our active AdSense users decided to opt in, and nearly 90% stayed with the new UI. After listening to your feedback we’re ready to take the next step.

How will I be affected?

• If you haven’t tried the new UI, you’ll be automatically opted in. You’ll still have the option to opt out.
• If you’re already on the new UI, you won’t be affected. You’ll still have the option to opt out.
• If you’ve tried the new UI and opted out, you’ll continue to be taken to the current interface with no changes. 

The new UI remains optional over the coming weeks. We’re aiming to make the new UI the default, and deactivate the old one by early 2017. Let us know what you think by using the Send feedback link.

—-

Posted October 13, 2016

The new AdSense user interface (UI) is here. Over the last year, our product team has been hard at work bringing Material Design principles to AdSense. This new UI highlights the information that’s relevant to you on a personalized homepage and streamlines navigation.

We’ve shared that high quality content and consistency are key ingredients to earning and maintaining the trust of online users. What about maintaining the trust of your ad networks so that you can continue to earn revenue? For AdSense, it’s important to protect the interests of everyone in the online ecosystem, including our users, our advertisers, and our publishers. This focus on maintaining a healthy balance is the reason we set strict policies about AdSense for everyone in the ecosystem to follow.

Your feedback helped us realize that some publishers may be confused by some of our policies, which is why we’re launching a series of blog posts, infographics, new notifications, access to customer support, and #AskAdSense office hours to help increase transparency about AdSense policy processes. We hope that these insights can help turn your #PassionIntoProfit and grow your business as you focus on your users and provide unique content.

We have found that there are two types of publishers who receive AdSense policy violations. The first are publishers who unintentionally violate AdSense policies. For those, we hope that increased transparency into our policy processes can decrease these unintentional violations and help our publishers play by the rules. The second are publishers who intentionally bypass our rules, ending up with a variety of violations. That’s why we work hard to maintain a policy compliant ecosystem for our publishers, advertisers, and users. In short, if you play by the rules, AdSense is here to help you grow your business.

Policy compliant sites with unique content attract advertisers who are willing to spend more money and allow users to enjoy friendly web experiences. So without further ado, here’s your All-In-One Policy Compliance Guide. Download it, print it out, and hang it at your desk for reference. In the coming weeks, we’ll dive into policy topics to provide additional context and insights.

• Part 1: Top triggers of policy violation warnings
• Part 2: Did you receive a policy violation warning?
• Part 3: Best practices for keeping your account in good standing

As always, we’re looking forward to hearing your feedback and invite you to join the conversation with us on Twitter and Google+.

Posted by: Anastasia Almiasheva from the AdSense team

To learn more about familiarizing your audience with your brand, check out the AdSense Guide to Audience Engagement.

Posted by Jay Castro
Audience Development Specialist
@jayciro

Publishers are constantly faced with the question of how to balance content and ads to provide the best possible experience for your users. And as you might have found, there’s no easy one-size-fits-all approach. Every site and app is different, with different types of content, objectives, and users, which means that balancing content and ads will look different from publisher to publisher. When faced with this challenge, it’s important to ensure that you give your users what they’re looking for in a format that’s easy to find and navigate, and this includes the ads on your page or app.

Here are a few tips to help you balance ads and content.

1. Content is king.
Your content is the reason users are visiting your site or app. If you think about it, your users are visiting your site for a reason, whether they are looking for a recipe, how to build a birdhouse, or trying to find out what’s happening in their town. By providing them with the information they’re looking for, you satisfy their need in the moment that they need it the most. Check out this blog post to learn more about winning these micro-moments.

2. Design your site or app around the user journey.

By making your content the focal point on the page, and following standard web best practices, you can create a site that’s visually appealing and easy for your users to use and navigate. Check out the AdSense Guide to Audience Engagement for best practices on designing user journeys, not just web pages.

3. Use ads to complement your site or app.
Ads should always supplement the content on your site, not the other way around. So when you’re placing ad units on your site, consider the user journey and how the ad format will complement your site and provide value for your users. If you want ads to look more natural, and match the feel of your content, consider using native ad units. For example, news and article publishers could consider using the native-style format called Matched content at the bottom of each article to direct readers to other relevant content on the same site. This strategy can help grow readership and your ad business. 

4. Test, test, test and test again.

Baca dalam Bahasa Indonesia di bawah.

More and more users from all over the world are gaining access to information online. For current AdSense publishers, this presents an opportunity to grow your audience globally. This new Global Spotlight series can help educate, inspire, and provide you with insights into how you can grow your business and share your content in emerging markets.

Today we’d like to bring you to Indonesia, an archipelago country of 17,000 islands and home to 260 million people. Indonesia is experiencing rapid internet penetration growth with approximately 100 million internet users[1] and an expected 37% new internet user growth through 2020[2]. Indonesian online ad revenue is also expected to grow aggressively – with over 40% annual growth in digital ad spend expected over the next few years[3].

Jeanny Haliman is a Strategic Partner Manager on the AdSense team with deep roots in Indonesia. She helps publishers in her home country of Indonesia grow their businesses by accelerating their success using AdSense.

“My mission is to empower my partners to pursue their passion and gain financial independence by creating content that they love.”
Here are Jeanny’s top three tips for publishers who are looking to expand into or start their business in Indonesia.

1. Optimize your site for mobile to meet the needs of Indonesian users
Indonesia is a mobile-first market where 65% of Indonesians access the internet via their smartphones more often than a desktop or tablet and urban Indonesians spend three times more of their daily online time with their smartphone rather than a desktop[4]. It’s extremely important to optimize your sites user experience and ad strategy for the large number of Indonesian users accessing content via smartphones.

Here are two resources to help you optimize your content for mobile users:

• Download the #AdSenseGuide to Mobile Web Success to learn best practices on how to make the most of every mobile opportunity.
• Use Page-level ads. Page-level ads are a family of ad formats that offer a new and innovative way to help you earn money from your mobile content. They’re designed to automatically show the right mobile ad format at the right time – potentially increasing your earnings without interfering with your users’ mobile experience. Implementing Page-level ads is easy. Check out this 2-minutes tutorial that will walk you through the process. 

Pada kesempatan ini, kami ingin mengajak Anda ke Indonesia, negara kepulauan dengan 17.000 pulau dan berpenduduk 260 juta orang. Penetrasi internet di Indonesia sedang mengalami perkembangan pesat dengan pengguna internet berjumlah sekitar 100 juta orang dan pertumbuhan pengguna internet baru sampai tahun 2020 diharapkan mencapai 37% Pendapatan iklan online Indonesia juga diharapkan tumbuh secara agresif – dengan pertumbuhan tahunan dalam pembelanjaan iklan digital diharapkan mencapai lebih dari 40% dalam beberapa tahun ke depan [3].

Jeanny Haliman adalah Manager Mitra Strategis AdSense yang memiliki akar kuat di Indonesia. Ia membantu para penayang di negara asalnya, Indonesia, dalam mengembangkan bisnis dan menyukseskan monetisasi mereka menggunakan AdSense.

“Misi saya adalah memberdayakan mitra untuk mengejar cita-cita mereka dan mendapatkan sokongan finansial secara independen ketika mereka membuat konten yang mereka sukai.”
Berikut adalah tiga tips utama dari Jeanny untuk penayang yang ingin berekspansi atau memulai bisnisnya di Indonesia.

1. Optimalkan situs mobile untuk memenuhi kebutuhan pengguna Indonesia:
Indonesia adalah pasar yang didominasi pengguna seluler. 65% orang Indonesia mengakses internet lebih banyak melalui ponsel dibandingkan melalui desktop atau tablet. Masyarakat kota Indonesia juga menghabiskan waktu harian online-nya tiga kali lebih sering di ponsel dibandingkan di desktop4] Penting sekali untuk mengoptimalkan pengalaman pengguna dan strategi iklan di situs Anda untuk sebagian besar pengguna Indonesia yang mengakses konten melalui ponsel.

Berikut adalah dua sumber referensi untuk membantu Anda mengoptimalkan konten bagi pengguna seluler:

• Unduh The #AdSenseGuide to Mobile Web Success untuk mempelajari praktik terbaik cara memaksimalkan setiap peluang seluler.
• Gunakan Iklan tingkat laman. Iklan tingkat laman adalah jenis format iklan yang menawarkan cara baru dan inovatif untuk membantu Anda memperoleh uang dari konten seluler. Iklan tingkat laman ini didesain untuk menampilkan secara otomatis format iklan seluler yang tepat pada waktu yang tepat – berpotensi meningkatkan penghasilan tanpa mengganggu pengalaman seluler pengguna. Selain itu, iklan tingkat laman mudah diterapkan. Lihat tutorial 2 menit yang akan memandu Anda melalui prosesnya. 

2. Memikat pembaca adalah kunci untuk meningkatkan kehadiran Anda di Indonesia
Konsep dasar dalam memikat pembaca adalah dengan memberikan konten yang dicari pengguna situs, dengan cara yang unik dan kreatif. Sebagai penayang, misi Anda adalah mempermudah pembaca untuk menikmati konten Anda. Hal ini dapat memikat pembaca untuk membaca lebih banyak konten di situs anda, yang pada akhirnya menghasilkan jumlah tayangan iklan yang lebih besar.

Berikut adalah dua sumber referensi yang dibagikan oleh Jeanny kepada penayang:

• Unduh #AdSenseGuide to Audience Engagement. E-buku ini dilengkapi sejumlah tips untuk membantu membuat konten Anda mudah dinikmati. 
• Gunakan fitur rekomendasi konten AdSense gratis, yaitu Konten yang sesuai, untuk mendorong pengunjung situs menikmati lebih banyak konten Anda. Tempatkan unit Konten yang sesuai di bawah artikel Anda, yang kemudian akan mempromosikan artikel tambahan dari situs anda yang relevan secara kontekstual. Periksa kelayakan situs Anda untuk Konten yang sesuai di sini.

3. Pastikan situs Anda mematuhi kebijakan
Memahami Kebijakan AdSense akan membantu penayang Indonesia membangun bisnis yang sehat dan berkelanjutan dalam jangka panjang. Berikut beberapa tips yang biasanya diberikan oleh Jeanny kepada penayang:

• Pahami Kebijakan Program AdSense.
• Hindari klik yang tidak disengaja di iklan Anda sendiri dan beri tahu kami jika ada aktivitas tidak valid di akun Anda
• Periksa email yang terdaftar di AdSense secara teratur. Jika Anda menerima email peringatan kebijakan, perbaiki pelanggaran kebijakan secepatnya. Jika iklan Anda dinonaktifkan, perbaiki pelanggaran kebijakan dan ajukan banding melalui formulir yang diberikan dalam email.

Apakah Anda ingin mendengar lebih banyak dari Jeanny tentang memonetisasi konten dengan sukses di Indonesia? Ia secara rutin memandu sesi Siaran Hangout bersama penayangnya untuk mendiskusikan praktik terbaik, tips penempatan iklan, dan cara mengembangkan bisnis. Pastikan untuk mendaftarkan minat Anda untuk menerima informasi terbaru tentang sesi berikutnya. Sementara itu, Anda dapat menonton rekaman Siaran Hangout terbaru yang dipandunya tentang Kebijakan dan Pengoptimalan Web Seluler.

Nantikan AdSense Global Spotlight berikutnya. Sementara itu, pastikan Anda mengikuti kami di Twitter dan Google+ untuk mengetahui informasi dan pengumuman terbaru.

Ha Truong, Dari Tim Pasar Negara Berkembang

Whether you’re just starting out with ads, fine-tuning your existing ad setup or looking for brand new revenue sources, Certified Publishing Partners are ready to help you achieve your goals. Learn about how two of our partners helped websites like yours earn more revenue through innovative approaches.

Ezoic is an automated website testing company that helps publishers to evaluate and optimize ad placements and website layouts. According to an internal study commissioned by Ezoic, SimplyPsychology.org, a popular education site, increased revenue by more than 400% and saw an 84% rise in time spent on site by optimizing their website layout. John Cole, Chief Customer Officer of Ezoic says “What Ezoic does is use analytics to make sure that the user experience is superior. We’re tackling the enormously complex task of balancing user experience, content, and monetization. And we’re doing it through data that spans all platforms.” Read more in Ezoic’s partner spotlight.

SalesFrontier, a strong partner for mobile optimization, helps nearly 200 publishers optimize their digital strategies and increase revenue. James Lan, New Media Business Department Vice President of Sanlih E-Television, says “SalesFrontier is a highly recommended Google AdSense partner that dramatically increased our market share in digital advertising. We trust their professional technical support and outstanding consultant services.” Read how SalesFrontier helped Sanlih E-Television Co., Ltd., a large media publisher, grow its mobile revenue business. Read more in SalesFrontier’s partner spotlight.

Since its launch in 2015, the goal of the Certified Publisher Partner is to find the best partners to give publishers like you the extra support to grow your website. To learn more about the program or get started, check out the Certified Publisher Partner website.

Posted by Danielle Landress, from the AdSense team

We’ve expanded AdSense support to our English AdSense Twitter and Google+ pages. Join our weekly #AskAdSense office hours and speak directly with our support specialists on topics like: ad placements, mobile implementation, account activation, account suspension, ad formats, and much more.