Google Data

Next week is the eMetrics D.C. conference in Alexandria, VA. It runs October 20 through October 23, and Team Website Optimizer will be there with some of our Authorized Consultants.

Here are some workshops and sessions to check out:

Conversion University | Monday 10/20 | All Day
Conversion University is a full day of training on intermediate and advanced implementation of Google Analytics, with Justin Cutroni of EpikOne as the instructor. EpikOne is both a Google Analytics and Website Optimizer authorized consultant. In addition to Google Analytics, Justin will cover Website Optimizer, Google Ad Planner, and Google Insights for Search. This course is $295, and you can sign up by registering online or modifying your existing eMetrics registration.

Always Be Testing | Wednesday 10/22 | 11:10 - 12:00
Bryan Eisenberg, president of FutureNow and author of Always Be Testing, will help you familiarize yourself with testing. He'll focus on areas such as what kinds of tests to run and getting buy-in from the rest of your company. Afterward, Bryan will be giving away and signing copies of Always Be Testing.

Multivariate Testing Panel | Wednesday 10/22 | 3:25 - 4:15
Moderated by our own Jon Diorio, this panel also features our two favorite authors: Tim Ash and Bryan Eisenberg. Both Bryan and Tim will be giving away and signing copies of their books after this panel.

10 Ways to Create a Testing Culture | Wednesday 10/22 | 3:25 - 4:15
Iterating and creating a testing culture are key to successful testing. This should be a great session for those of you who are having trouble convincing the higher-ups that testing matters. It'll be led by Justin Cutroni, who is also leading Conversion University (see above).

Landing Page Testing Workshop | Friday 10/24 | All Day
If you want a complete deep dive into website optimization, Tim Ash is leading a half-day (morning) of training. The workshop contains hands-on exercises and will leave you more than ready to start testing. The workshop is $745, and you can register from this page. Afterward, Tim will giving away and signing copies of Landing Page Optimization.

Swag
Throughout eMetrics, we'll be giving away 200 Website Optimizer t-shirts at our booth. Show your love for testing and make your friends jealous: