Targeting the right audience is easy with Google TV Ads and Nielsen PRIZM
November 2nd, 2009 | Published in Google TV Ads Blog
At Google TV Ads, we're constantly working to improve our platform to help advertisers find and target the right audiences. To this end, we're proud to announce a partnership with Nielsen's PRIZM lifestyle segmentation product, yet another feature which allows advertisers to hone in on the right audiences with Google TV Ads.
This partnership brings more layers of audience data to our existing targeting tools. In addition to demographic and interest dimensions from Nielsen and Equifax already available in our targeting tools, advertisers will now be able to layer on PRIZM segments to find their audience on TV through Google TV Ads. PRIZM categorizes US households into 66 unique segments, using attributes such as lifestage, income, social group, home ownership, employment, and education.
Sample PRIZM segments include:
- New Empty Nests – with their grown-up children recently out of the house, New Empty Nests is composed of upscale older Americans who pursue active–and activist–lifestyles. This is the top-ranked segment for all-inclusive travel packages;
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New Homesteaders – young, middle-class families with comfortable, child-centered lifestyles; and
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Young Digerati – the nation's tech-savvy singles and couples living in fashionable neighborhoods on the urban fringe.
(Click on the image for a full-size version)Do you know where to find your target audience on TV? Use Nielsen PRIZM through Google TV Ads to find out today!