Google Data

At its heart, Google News is about keeping people up-to-date with what is going on in the world and providing news from diverse perspectives. But this goal is meaningless unless we get the reading experience right. For too many people, reading the news on their mobile devices can be slow and clunky, forcing them to abandon a site. That’s why we joined others across the industry on the Accelerated Mobile Pages Project (AMP for short) - an open source initiative to make the mobile web as fast as possible.  Our tests have shown that AMP documents load an average of four times faster and use 10 times less data than the equivalent non-amp’ed result. In many cases these stories will load instantly. That adds up to a win for publishers and users. While we can’t expand the amount of time in the day, with AMP we can help users consume more content in the time they do have. It is also great for publishers because people will read more and click on more stories when they know they will load fast, driving more traffic to a publisher’s site.

We’re starting AMPlification with our English US Edition - more languages and editions will be rolling out soon.