Google Data

Posted by Dan Cory, Director of Security, San Francisco 49ers

Editors Note: Our guest blogger this week leads the security efforts for the San Francisco 49ers. See how the security team uses Google Maps Coordinate as a way to more effectively manage pre-game logistics and protect one of San Francisco’s most beloved organizations.

For the San Francisco 49ers, team communication is everything. From third down plays to stadium security, being able to get in touch with the right people at the right time is critical. As Director of Security, I’m responsible for helping the 49ers get to where they need to be, as quickly and as safely as possible. Google Maps Coordinate, a workforce management tool, helps us run a smooth, safe operation behind the scenes, so our players, coaches and staff can focus on the game.

Our team relies on the Google Maps Coordinate mobile app to manage pre-game logistics. The app lets me use my phone to send accurate information to staff in a simple, straightforward way. When we’re on the road and one of the players needs a ride back from the workout facility to the hotel, Maps Coordinate shows me which of my drivers is available and nearby to complete the transportation task. Moreover, it provides a visual communication tool, showing the real-time location of our security team on a Google Map.

Using Google Maps Coordinate, I can easily assign or reassign jobs to team members, anytime, anywhere. When one of our team members accepts, checks-in or completes a task, I can immediately see details of the job and its status. This complements our existing radio network, saving airtime and providing an alternative way to relay information, give instructions or find out where people are.

While preparing for the biggest game of the year, Google Maps Coordinate provided us with the foundation for establishing a 24/7 control center in New Orleans. Within a two-week period, approximately 150 jobs were created to manage pre-game logistics of our designated security escorts. This enabled us to safely transport our players, coaches and staff to various locations across the city. Additionally, the familiarity and accuracy of Google Maps allowed our team to more efficiently maneuver in high-traffic and unknown areas.

NFL game days are a bit more intense for me than the average 49ers fan. But using Google Maps Coordinate lets me and the team focus on what really matters - another winning season.