Crisis response for Pakistan floods
August 16th, 2010 | Published in Google Grants
If you are a Google Grant recipient providing relief to those affected by the floods in Pakistan, there are a few things you can do to make your Grants AdWords account more effective and get your message to the widest audience possible:
- Prioritize your budget so that the majority is going to your disaster campaigns
- Build a targeted keyword list with words specific to Pakistan’s floods
- Send visitors to the most useful landing page on your website, probably one that accepts donations