The Programmatic Revolution: Join us for a webinar

October 17th, 2014 | Published in Google DoubleClick

We’ve all heard it: marketing is at its best with the 3Rs in place -- the right message, to the right person, at the right time. There is no doubt programmatic buying is enabling this by automating marketing across channels for better targeting, relevance, and impact. A recent study Ad Age conducted for DoubleClick shows programmatic is top of mind for more than 40% of agencies and marketers when a media plan is being designed.

But how much of the opportunity is truly being capitalized? Register now to join Aaron Fetters, Director of Insights and Analytics Solutions Center at Kellogg Company, and Emel Mutlu, Senior Product Marketing Manager at Google, for a discussion on the study's findings, and:

Why brands and marketers are incorporating programmatic into their media buys
The essentials marketers need to know for success in a programmatic world
How the industry must evolve to realize the promise of programmatic

Posted by Yamini Gupta, Product Marketing Team

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The Programmatic Revolution: Join us for a webinar

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