The Layouts Series 2.0 – Mobile, made accessible: Bask Digital creates HTML5 ads in minutes instead of hours
April 22nd, 2014 | Published in Google DoubleClick
Bask Digital discovers HTML5 Layouts
HTML5 ads can be tricky to build, but HTML5 Studio Layouts let you take the same assets from your flash ads, plug them into the HTML5 Layout, and create HTML5 ads in minutes. For Bask Digital, a California-based web and social media shop for political campaigns, this ease-of-use enabled them to incorporate HTML5 ads into their campaigns for the first time at a large scale.
Previously, managing partner Jonas Kleiner used to spend hours creating HTML5 ads from scratch, compressing videos and tinkering with the code. The whole process was very complex and the steep learning curve meant that training his design team to code HTML5 ads was not a realistic option.
Once Kleiner learned about Studio Layouts, he found that he and his team were able to build HTML5 ads in 15-30 minutes, compared to the hours it used to take them to hand code everything.
“We just have to create a background image, embed a YouTube video, and it’s done. And then we have all the tracking and tabbing available, just like with other Doubleclick Rich Media ads,” says Kleiner. “HTML5 Layouts brings the campaign down to the core of design. Rather than using effects, you need to create a really good image, and then use the power of good graphic design to drive eyeballs.”
Using Studio Layouts, Kleiner and his team at BASK have been able to incorporate HTML5 into their campaigns, where it otherwise would not have been feasible.
What HTML5 Studio Layouts are available?
There are currently nine different HTML5 formats available in Studio Layouts, including 3D image gallery, scroll box, slideshow, swipe gallery, video and image gallery, GDN Lightbox Featured Video, YouTube video wall and a featured video format. You can view demos of all of these formats here.
In the near future, we’ll be launching our first in-app Layouts (HTML5 ad units that can work within mobile and tablet applications) as well as additional HTML5 formats for mobile web.
To get started with Layouts, simply click on the Layouts tab in the top-level navigation bar in your DoubleClick Studio account. Learn more>>
Posted by Becky Chappell, DoubleClick Product Marketing