Programmatic in the Future: A Q&A with Mike Finnegan, Director of Product Development, Xaxis
February 12th, 2013 | Published in Google DoubleClick
We hope you've been following our series "Programmatic in the Future", featuring conversations with publishers, advertisers and Google's product development team, on how programmatic technologies are going to evolve.
Join us on Thursday, 2/21 at 1:30 ET/10:30 PT, as we speak with Mike Finnegan, Director of Product Development at Xaxis, on how WPP's largest audience buying company is leveraging programmatic channels to meet brand demand.
In case you missed our last edition with IAB's VP of Ad Technology, Steve Sullivan, and Scott Spencer, Google's Director of Product Management for DoubleClick Ad Exchange, here's a snapshot:
Join us on Thursday, 2/21 at 1:30 ET/10:30 PT, as we speak with Mike Finnegan, Director of Product Development at Xaxis, on how WPP's largest audience buying company is leveraging programmatic channels to meet brand demand.
In case you missed our last edition with IAB's VP of Ad Technology, Steve Sullivan, and Scott Spencer, Google's Director of Product Management for DoubleClick Ad Exchange, here's a snapshot:
Or you could watch the video: