Programmatic in 2015: 3 Resolutions for Brands
January 29th, 2015 | Published in Google DoubleClick
We all do it - set lofty resolutions that never make it past January. That’s because meaningful resolutions can take time to embrace and implement. Many marketers have told us that in 2015, programmatic buying will be at the heart of their strategy. In fact, the majority of marketers are managing at least 20% of their ad spend programmatically, and almost two-thirds plan to spend twice that amount over the next 12 months. (Source)
To help make the transition easier and more actionable, we connected with Bob Arnold, a digital marketer who has worked at Procter and Gamble, Kellogg, and is now Google’s North American Digital Media and Strategy lead. Bob shared with us three resolutions for marketers as they implement programmatic in 2015.
Stay on top of new updates by subscribing to our newsletter and following us on Google+ and Twitter.
Posted by Kelly Cox, Product Marketing Manager, DoubleClick
Stay on top of new updates by subscribing to our newsletter and following us on Google+ and Twitter.
Posted by Kelly Cox, Product Marketing Manager, DoubleClick