November Insights from DoubleClick Ad Planner
December 22nd, 2010 | Published in Google DoubleClick
Insights abound in the latest global Ad Planner 1000 list for November 2010. This is a list of the top 1,000 global sites on the web by unique users as measured by DoubleClick Ad Planner. Access the list here for more detailed information on each of the top 1,000 sites.
Perhaps not surprisingly with the holidays coming up in December, department store sites and retailers saw significant gains in unique visitors on the global list. Walmart.com went up a whopping 44% in November and other retailers saw significant gains as well kohls.com (+35%), jcpenny.com (+34%), target.com (+31%), sears.com (+31%) and macys.com (+20%).
Other categories, such as news, travel and hospitality didn’t fare so well. Here in the U.S. with the November elections you would think that sites such as the huffingtonpost.com (down 24%) would experience a big increase in the unique visitors from the previous month but that wasn’t the case. Apparently it was a slow news cycle in November, at least when it came to online news sites.
Other news-oriented sites that experienced notable declines in the number of site visitors in November include:
- aolnews.com (-32%)
- abcnews.go.com (-31%)
- nytimes.com (-27%)
- telegraph.co.uk (-26%)
- time.com (-25%)
- boston.com (-25%)
- usatoday.com (-24%)
- cbsnews.com (-18%)
We also observed that technology news sites, mashable.com (-33%) and techcrunch.com (-31%), lost almost a third of their site traffic from the month before.
Travel and hospitality sites also saw declines in the number of unique visitors to their sites during the month of November. Travel search sites priceline.com (-26%), orbitz.com (-25%), kayak.com (-24%) and booking.com (-20%) all saw significant decline from their October site traffic. Hotel sites marriott.com (-25%) and hilton.com (-19%) also saw their traffic fall from October to November as well as the hotel booking site, hotels.com (-23%).
If you want to dive into the data even deeper, we now publish 21 top 100 lists in 16 languages. Select your preferred language to access the latest top 100 country lists. We have top 100 lists for November for Australia, Belgium, Brazil, Canada, China, France, Germany, Hong Kong, Italy, Japan, Korea, Netherlands, Poland, Russia, Spain, Switzerland, Taiwan, Thailand, Turkey, United Kingdom and United States.
These 21 lists are available in British English, Dutch, English, French, German, Italian, Japanese, Korean, Polish, Portuguese, Russian, Thai, Turkish, Simplified Chinese, Spanish and Traditional Chinese.
Expect to see more observations with your favorite sites when we publish our next monthly update with December's data.