Google Data

This month we are releasing two highly requested features for creative trafficking in DoubleClick for Advertisers (DFA): Flash variable detection and validation.

This update alleviates a major pain point for traffickers when uploading creatives in DFA. Previously traffickers needed to use a number of tools in order to detect and validate Flash variables in their creatives. Additionally, DFA did not detect any FlashVars that were written in ActionScript 3 so each one had to be added into the system manually. As a result, traffickers often found this process to be very time-consuming.

Now, when uploading Flash In-Page creatives, DFA automatically detects FlashVars for files written in both ActionScript 2 and ActionScript 3. We also built Flash validation directly into the interface so traffickers can do all of their work in one place instead of enlisting mulitple tools to get the same work accomplished.

The new “Override ad-level click-through” check box (as indicated above) also provides greater transparency into the URL for each exit.

These new features are just the latest in our continual efforts to make DFA more efficient and easier to use. Keep following us on this blog or in the DFA Help Center (login required) to read up on the latest product developments.

Posted by Jai Mani, Product Specialist