Join Forrester and Google for a conversation about the real-time opportunity in retail SEM
February 9th, 2015 | Published in Google DoubleClick
There’s no doubt that technology continues to transform the pace of business. In the past, it wasn’t possible to track online conversions back to ads in real-time. You couldn’t always be sure you were advertising only in-stock items or immediately traffic out seasonal assortment changes.
But now advanced digital marketers are able to take advantage of real-time conversion and product data in their advertising campaigns to great effect.
Forrester recently completed a global study of 240 retailers’ search campaigns. What they found was… opportunity. Most retailers still don’t take advantage of existing real-time capabilities in digital marketing, and leave a significant opportunity for savvy marketers who do.
Come hear Forrester and Google talk about:
Speakers:
Shar VanBoskirk, Principal Analyst, Forrester Research
Henry Tappen, Retail Product Manager, DoubleClick Search
Time:
Wednesday, February 18th at 11AM PST/2PM EST
We look forward to seeing you there.
But now advanced digital marketers are able to take advantage of real-time conversion and product data in their advertising campaigns to great effect.
Forrester recently completed a global study of 240 retailers’ search campaigns. What they found was… opportunity. Most retailers still don’t take advantage of existing real-time capabilities in digital marketing, and leave a significant opportunity for savvy marketers who do.
Come hear Forrester and Google talk about:
- Results from Forrester’s retail search study
- Insights about the retail search market, and where you can take advantage
- How to become more “real-time” in your own digital advertising
Speakers:
Shar VanBoskirk, Principal Analyst, Forrester Research
Henry Tappen, Retail Product Manager, DoubleClick Search
Time:
Wednesday, February 18th at 11AM PST/2PM EST
Register now on the event site.
We look forward to seeing you there.