Google Data

With the new year, now is the perfect time to learn the DCM interface and dive into the new workflow. Whether you're upgrading or haven't yet used DCM, we offer multiple ways for you to learn the basics, and learn about advanced training topics.

DCM webinars
Whether you’re upgrading to DCM or have already upgraded, attend these webinars to better understand and use DCM.

DCM Fundamentals – 2/12, 2/26 and 3/12
Designed for new DCM users, this webinar will teach you everything from how 3rd party ad-serving works to how to set up Floodlight tags and traffic your first campaign. This session also touches on Remarketing. Attend this webinar if you need an introduction to the fundamentals of DCM and want to learn best practices.

DFA6 to DCM for Existing Users – 2/5, 2/19, 3/5, and 3/19
Learn what's changed in DCM. Get a demo of the key differences in DCM compared to DFA6. Attend this webinar if you’ve been using DFA6 and want to know about functionality and workflow differences between DFA and DCM before you upgrade. 

Reporting: Report Builder – 2/6 and 3/6
Learn how to run reports in Report Builder, and slice and dice data in the Summary tab (dashboard view). Get a demo of Report Builder (Reporting) as well as how to pull common reports (Standard/Performance, Reach, and Floodlight). This training also covers the differences between Report Builder and ReportCentral.

This session is designed for users with a basic knowledge of DFA6 or DCM. If you’re not familiar with DCM or DFA, attend the Fundamentals webinar session first.

Advanced webinars
In these webinars, experts will discuss featured topics to help you more effectively manage your campaigns in DCM. Before attending, users should be familiar with basic reporting and DFA6/DCM concepts.

Understanding Ads and Creatives: Properties – 1/23
In this session, you'll learn about the properties of your ads, including priority, delivery goals, creative rotation, and targeting. This will also cover creative labeling, which can be used to isolate and view the performance of similar creative messages in reporting.

Understanding Event Tags – 2/27, 3/20
This session addresses the new Event Tags feature in DCM, which helps you to apply 4th party impression and click pixels to your creatives in DCM. Learn about Event Tag creation, application and site whitelist/blacklisting.

Understanding Remarketing – 3/13
This session will cover the use of remarketing in DCM, including the creation of remarketing lists and the use of those lists for the purpose of targeting ads in DCM.

Reporting: Attribution – 2/20
In this session, you’ll learn about the attribution options available in Reporting. Get a look at uses for Multi-channel funnels, Attribution, and Modeling. This session is also helpful if you’re upgrading from DFA to DCM to expand knowledge of what the Reporting tool offers.

DFA webinars
Still using DFA6? No worries! Get trained online with our DFA Fundamentals eLearning (available in Spanish, Japanese, Portuguese, and Swedish, Italian, and more). We also offer webinars for both DFA6 Fundamentals and MediaVisor.

DFA Fundamentals – 1/21, 2/19, 2/26, and 3/26
Learn the basics of trafficking in DFA6. The bulk of the session focuses on ad trafficking, but touches briefly on Floodlight tags and DFA Reporting. DFA Fundamentals is the first step if you’re new to third-party ad serving and DFA.

MediaVisor Fundamentals – 2/11 and 3/11
Learn the most common uses of MediaVisor, including how to plan and create campaigns, advertisers, and site placements. You’ll also learn how to send RFPs and IOs, as well as how to traffic placements from MediaVisor to DFA.