Four ways to make video advertising work in a complex media landscape
June 29th, 2015 | Published in Google DoubleClick
At the DoubleClick Leadership Summit, we discussed the implications for brands, broadcasters and publishers of the shift from Primetime to All-the-time.
As part of our presentation, we focussed on four ways for brands to break through the noise and cut through the cross-screen complexity to drive more effective video advertising:
Read the article on the new DoubleClick.com to learn what each of these mean for advertisers, broadcasters and publishers?
As part of our presentation, we focussed on four ways for brands to break through the noise and cut through the cross-screen complexity to drive more effective video advertising:
- Be on the best screen for the moment
- Connect and engage with every interaction
- Buy smarter across every screen
- Focus on impact not views
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Posted by Rany Ng Director of Product Management, Video & TV Advertising, Google |
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Anish Kattukaran Product Marketing, Video Platforms & Brand Measurement, Google |