DoubleClick Digital Marketing helps you create, buy and manage your mobile and video campaigns
February 26th, 2013 | Published in Google DoubleClick
In today's digital marketing landscape, it's becoming increasingly crucial for campaigns to span multiple screens and ad formats in a cohesive way. Online video is the fastest growing form of display advertising, projected to grow 2.5 times to $6.5B by 2016. (1) And total mobile ad spend is projected to grow ~4.5 times to $22.4B in 2016, representing ~35% of all digital ad spend by 2016. (2)
Given these transformations, we are working hard to build best-in-class tools for our integrated platform that make it easier for you to create, buy and manage successful campaigns across all formats and devices. Today, we’re announcing a series of improvements that aim to help you accomplish this.
The DoubleClick Digital Marketing platform now helps you:
Preview and test your mobile ads as they will actually appear on mobile and tablet devices. Scan a QR code on your phone or use our Mobile Ads Showcase App to push your ads to mobile and tablet for testing.
Buy video inventory in real time on DoubleClick Bid Manager, and access more mobile and video inventory on DoubleClick AdExchange.
Buyers can now find skippable in-stream video inventory and expandable/interstitial mobile inventory from across the web on DoubleClick Ad Exchange. Ad Exchange continues to grow its available inventory across high-quality content, helping you expand your creative palette.
Manage all of your ads - across devices, formats and channels - with enhanced campaign support in DoubleClick Search and a single reporting interface in DoubleClick for Advertisers.
Track all the metrics for your TrueView in-stream video ads in DFA. Even though the ads aren't served through DFA, thanks to a single trafficking tag, you can still pull the metrics back into the DFA reporting interface and compare them to the rest of your placements.
With an integrated platform of DoubleClick products that work better together, you not only benefit from top-notch individual products, you also benefit from the efficiencies, insight, and performance gained when all of your campaign's assets and data exist in one spot.
For more information about the DoubleClick Digital Marketing platform, visit our website.
Posted by Jason Miller, Director of Product Management for DoubleClick
Sources:
(1) ThinkEquity, comScore, and Google proprietary data
(2) eMarketer: data is from the January 2013 J.P. Morgan report titled "U.S. Internet."