DoubleClick Ad Exchange: First Truly Cross-Format Exchange
November 23rd, 2011 | Published in Google DoubleClick
Our product teams have been rapidly innovating to bring more format support to DoubleClick Ad Exchange. Recent format innovations include:
- Mobile web inventory. According to internal data from October, mobile web inventory on DoubleClick Ad Exchange from high-end phones and tablets already makes up around 9% of global inventory and 15% of U.S. inventory.
- Mobile in-app inventory. In the coming weeks, AdMob publishers and application developers will be able to make their in-app mobile inventory available on DoubleClick Ad Exchange. Read the full announcement here.
- In-stream video. Q3 was our first full quarter of making in-stream video inventory available to buyers. Between the beginning of Q3 to now, we’ve tripled the number of buyers accessing this inventory.
- Rollover to expand. We’ve added the rollover to expand rich media format to our existing click-to-expand and in-page formats.
Recently at OMMA Display, Chip Hall, Director, DoubleClick Ad Exchange, spoke about these innovations in a presentation titled, “Unlocking Opportunities With the First Truly Cross-format Exchange.” In case you missed it live, you can watch it here: