What We Learned from CES 2011
January 25th, 2012 | Published in Google CPG
(Cross-posted on Google Retail Blog)
But what will have consumers buzzing the remainder of the year, as many of these products gear up for their official releases? While it’s tough to predict that, we did want to take a quick look at what happened after CES last year, to glean insights into some trends we can look for this year.
Insight #1: CES week search volume could be a good indicator of launch week popularity
ASUS Transformer Prime looks like a potential big winner based on Google search volume, and its volume was even greater than two of last year’s hottest products, the HTC Thunderbolt and Motorola Atrix.
Insight #3: Samsung made a much bigger splash this year with 3 of top 5 mobile searches, while in 2011, HTC had 2 of the top 5 products. Top products are determined based on query volume.
Nina Thatcher and Amy Liu, The Google Tech Team