November 3rd, 2006 | Published in Google CPG
Posted by Rich Godwin, Senior Account Executive
Likely you've been seeing the Coke + Mentos video on YouTube since sometime last summer. These are tricky times for marketers, having something so big that's out of your control. Uh, was "soda explosions" in the brand strategy planning session last fall? So here's a good example of embracing a pop culture phenomenon, courtesy of Coke and Mentos. Check out this 3-minute video that Diet Coke just launched.