Great start to this Ford campaign!
December 21st, 2007 | Published in Google CPG
Rich Godwin - West Coast CPG Manager
December 28, 2007
Almost every day I checkout the front page of YouTube, just to see who has the featured roadblock ad position. Today's ad grabbed me from the start, and I had no idea who the advertiser was.
Watched it three times, emailed it around to the team. -- and sat back and thought about the direction of digital advertising. This feels like a nice step forward for digital marketing. A fun story, making a statement, buzzworthy, and certainly very different from what is currently happening in this space.
So far Ford has 2 spots posted on YouTube and more to come if you look at BFTrules.com. Sort of reminds me of Miller's Manlaws and the always brilliant Bud Lights Real Men of Genius.
December 28, 2007
Almost every day I checkout the front page of YouTube, just to see who has the featured roadblock ad position. Today's ad grabbed me from the start, and I had no idea who the advertiser was.
Watched it three times, emailed it around to the team. -- and sat back and thought about the direction of digital advertising. This feels like a nice step forward for digital marketing. A fun story, making a statement, buzzworthy, and certainly very different from what is currently happening in this space.
So far Ford has 2 spots posted on YouTube and more to come if you look at BFTrules.com. Sort of reminds me of Miller's Manlaws and the always brilliant Bud Lights Real Men of Genius.