Wrangle Your Site Categories And Product Types With Content Grouping
December 19th, 2013 | Published in Google Analytics
Viewing your site content in logical groups is important for sites and businesses of all types. It lets you understand how different categories of products are working together and the buckets that generate the most revenue. Or, if you run a news site understand which categories are the hottest and most in demand. Some of you have been analyzing these things in the past via Advanced Segments but we want to make this even easier and more useful across the product. That’s why we’re excited to launch Content Grouping.
Content Grouping allows sites to group their pages through tracking code, a UI-based rules editor, and/or UI-based extraction rules. Once implemented, Content Groupings become a dimension of the content reports and allow users to visualize their data based on each group in addition to the other primary dimensions.
We’ve been hard at work refining Content Grouping based on tester feedback to create a simplified experience that has been unified with the familiar Channel Grouping interface. Content Grouping supports three methods for creating groups: 1) Tracking Code, 2) Rules, 3) Extraction. You can use a single method or a combination of all of them.
This will help you wrangle those long lists of tens, hundreds or thousands of URLs, most of which have a tiny portion of the pageviews (or entrances, exits, etc) each one being individually not interesting, but together telling a meaningful story. We would like to help you grasp and represent this data in a grouped format, helping you understand the overall areas that the website owner has (e.g. “product pages”, “search pages”, “watch pages”).
Content Grouping lets you group content into a logical structure that reflects how you think about your site. You can view aggregated metrics by group name, and then drill in to individual URLs, page titles, or screen names. For example, you can see the aggregated number of pageviews for all pages in /Men/Shirts rather than for each URL or page title, and then drill in to see statistics for individual pages.
Watch the below video to learn more:
Be sure and visit our Help Center to learn how to get started with Content Grouping today.
Happy Analyzing!
Posted by Russell Ketchum, Google Analytics Team