Nobody likes to duplicate effort. Unfortunately, sometimes it's a fact of life. If you want to use Google Analytics, you need to add a JavaScript tracking code to your pages. When you're ready to verify ownership of your site in other Google products (such as Webmaster Tools), you have to add a meta tag, HTML file or DNS record to your site. They're very similar tasks, but also completely independent. Until today.
You can now use a Google Analytics JavaScript snippet to verify ownership of your website, which is the start of using the rich information about your organic ranking and organic traffic available in Webmaster Tools. If you already have Google Analytics set up, verifying ownership is as simple as clicking a button.
This only works with the newer asynchronous Analytics JavaScript, so if you haven't migrated yet, now is a great time. If you haven't set up Google Analytics or verified yet, go ahead and set up Google Analytics first, then come verify ownership of your site. It'll save you a little time — who doesn't like that? Just as with all of Google Webmaster Tools' other verification methods, the Google Analytics JavaScript needs to stay in place on your site, or your verification will expire. You also need to remain an administrator on the Google Analytics account associated with the JavaScript snippet.
Don't forget that once you've verified ownership, you can add other verified owners in Webmaster Tools (not Google Analytics) quickly and easily through the Verification Details page. There's no need for each owner to manually verify ownership. More effort and time saved!
Webmaster Central has also introduced an improved interface for verification. The new verification page gives you more information about each verification method. In some cases, we can now provide detailed instructions about how to complete verification with your specific domain registrar or provider. If your provider is included, there's no need to dig through their documentation to figure out how to add a verification DNS record — the new interface will walk you through it.
The time you save using these new verification features might not be enough to let you take up a new hobby, but we hope it makes the verification process a little bit more pleasant. Please visit the Webmaster Help Forum if you have any questions. And much thanks to the Webmaster Central team for launching this feature. If you're not already, make sure to read their informative blog. It's a must for any site owner.
Posted by Jeff Gillis, Google Analytics Team, and Sean Harding, Webmaster Central Team
