Mumzworld reaches 300% ROAS with Google Analytics
February 23rd, 2016 | Published in Google Analytics
From rattles to diapers to playhouses, Mumzworld sells everything for babies and children to hundreds of thousands of online shoppers in the Middle East each year. The company advertises on many platforms and works hard to engage consumers with the best possible product catalog.
For Mumzworld, the challenge was to spend those ad dollars wisely, with full insight into ROI and product availability. The company wanted to increase online sales and repeat buyers while keeping user acquisition cost low. They also wanted a platform to help them manage on-site inventory better and lower out-of-stock product views.
For help, Mumzworld turned to InfoTrust, a Google Analytics Certified Partner that specializes in ecommerce data integration. Together, Mumzworld and InfoTrust implemented Google Analytics Enhanced Ecommerce for deeper shopper insights, product inventory tracking and leveraged InfoTrust’s data integration tool, Analyze.ly, to import cost-related metrics from non-Google platforms into GA.
Through remarketing and automated reports for out-of-stock products day-over-day, Mumzworld was able to see growth in total conversions, conversion rate and maintain a ROAS at 300% across top channels. Read the full case study.
 |
| Click image for full-sized version |
“InfoTrust cleaned up our Google Analytics account and helped us better capture key data in dashboards, so we could dissect the information that helps us make our business better. It showed us key KPIs to watch for and created automated reports so we could measure and react to these KPIs.” —Mona Ataya, CEO and Founder, Mumzworld FZ-LLC
To learn how Mumzworld and InfoTrust worked together to achieve these results, download the full case study.
Posted by Daniel Waisberg, Analytics Advocate