Google Tag Manager: Implementation webinar video, cheat-sheet, and Q&A
February 8th, 2013 | Published in Google Analytics
Last Tuesday, we held a webinar on the technical implementation of Google Tag Manager, a free tool that makes it easy for marketers to add and update website tags, freeing up webmaster time while providing users with more reliable data and insights. This technical session includes a more in-depth look than our introductory webinar, illustrating how the product operates in a live environment and showing how flexible Google Tag Manager is for enterprise systems.
Watch the webinar video here for:
- Step-by-step implementation process + live product demo
- Advanced use cases, including the Data Layer API
- Best practices and common pitfalls
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| Click here to download the Implementation Cheat-Sheet: http://goo.gl/5GJyA |
And as usual, we like to provide a recap of some of the top questions we received during the webinar. Please note that this webinar is intended for technical audiences, so some of the Q&A below gets into the nitty-gritty technical details. If you’re less experienced technically, we invite you to check out our forum or reach out to one of our certified partners for implementation assistance.
Questions and Answers
Where can I find more detailed information about all of this stuff?
In addition to the walkthrough we provide in the webinar and our Cheat-Sheet, you can find a detailed description of the implementation process in the Google Developer docs, and helpful articles about how to use the Google Tag Manager user interface in our Help Center, including some notes about what to think about before you begin implementing. And as noted above, if you still have questions, check out our forum or reach out to one of our certified partners for implementation assistance.
Where can I place the GTM snippet? Can I put it in ? Does placing it in the footer have any adverse effects? Can I place the data layer in ?
The recommended location for the GTM snippet is just after the opening tag. The only exception to this would be in the case where you want to declare page-level metadata by declaring the data layer immediately above the GTM snippet.
The GTM snippet can be deployed later in the page, like the footer, but doing so increases the time before the snippet loads. This can cause incremental amounts of data loss, since the user could navigate away before all your tags finish loading.
We do not recommend placing the GTM snippet in head, because the GTM snippet contains an