Google Analytics adopts Privacy Shield
August 29th, 2016 | Published in Google Analytics
Today, we’re glad to announce that we have self-certified our adherence to the EU-U.S. Privacy Shield framework.
The Privacy Shield establishes a new framework for transfers of personal data from Europe to the United States. It is a significant milestone for the protection of Europeans’ personal data, legal certainty of transatlantic businesses, and trust in the digital economy.
From now on, Google has committed to applying the Privacy Shield’s principles and safeguards to EU-U.S. transfers of personal data, by default. No action is required on our customers’ part. Google’s certificate will soon be accessible here.
UPDATE - Friday 23 September: Google's certificate is now accessible here.
The Privacy Shield establishes a new framework for transfers of personal data from Europe to the United States. It is a significant milestone for the protection of Europeans’ personal data, legal certainty of transatlantic businesses, and trust in the digital economy.
From now on, Google has committed to applying the Privacy Shield’s principles and safeguards to EU-U.S. transfers of personal data, by default. No action is required on our customers’ part. Google’s certificate will soon be accessible here.
UPDATE - Friday 23 September: Google's certificate is now accessible here.