Boost Conversions by Infusing Google Remarketing with Marketo Real-Time Personalization
January 7th, 2015 | Published in Google Analytics
Personalization is a hot topic for today’s marketers, a group that spends nearly half of their budget attracting new prospects. But customer expectations have risen; content must be relevant to acquire new customers and move them to convert.
Some pioneering marketers are seeing better performance by using real-time personalization and remarketing simultaneously. Knowing who a customer is and what they do is a big step toward providing the hyper-relevant content that customers crave.
Join Marketo’s Mike Telem and Mike Tomita on January 15th at 10am PT/ 1pm ET as they discuss the importance of real-time personalization for marketing results. Google’s own Dan Stone will give an overview of the ways Google Analytics technology can be used to power advanced remarketing, while the Marketo team will share the ways their company uses real-time personalization and Google Analytics to generate more leads at a lower cost.
Looking for tips on how to get your organization started? Reserve your spot today!
Some pioneering marketers are seeing better performance by using real-time personalization and remarketing simultaneously. Knowing who a customer is and what they do is a big step toward providing the hyper-relevant content that customers crave.
Join Marketo’s Mike Telem and Mike Tomita on January 15th at 10am PT/ 1pm ET as they discuss the importance of real-time personalization for marketing results. Google’s own Dan Stone will give an overview of the ways Google Analytics technology can be used to power advanced remarketing, while the Marketo team will share the ways their company uses real-time personalization and Google Analytics to generate more leads at a lower cost.
Looking for tips on how to get your organization started? Reserve your spot today!