New Interface Thursday: Exploring campaign settings
June 25th, 2009 | Published in Google Adwords
A few of the changes we've made in the new AdWords interface improve how you manage your campaign settings. In today's post, we'll cover these changes.
Simply select all four campaigns, click Edit, then use the copy-down button to copy the setting across all selected campaigns.
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Better Organized Settings
The Audience section contains settings to specify the audience you want to reach. Language, location, and demographic targeting for the Google Content Network are now grouped together in this section.
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New Interface Webinars
Edit Settings for Multiple Campaigns
Have you ever wanted to quickly see which of your campaigns are running on the Google Content Network? Or compare ad scheduling settings for multiple campaigns at once?
Now you can, using the new account-level Settings tab. On the All Online Campaigns page, click the Settings tab to see the primary settings for all your campaigns in a single table.
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Some settings, like campaign name or daily budget, can be changed directly in the table using in-line editing. To edit advanced settings such as location targeting and ad scheduling, simply click on the setting you'd like to change and you'll be taken directly to the Settings tab for that particular campaign.
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You can also use bulk editing to change settings for multiple campaigns at once. Say, for example, you'd like to copy the Networks & Devices settings from one campaign to three others.
Simply select all four campaigns, click Edit, then use the copy-down button to copy the setting across all selected campaigns.
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We've also changed how campaign settings are grouped together within the campaign-level Settings tabs for easier navigation.
The Audience section contains settings to specify the audience you want to reach. Language, location, and demographic targeting for the Google Content Network are now grouped together in this section.
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The Bidding and Budget section now contains advanced settings such as position preference and delivery method in addition to campaign mainstays like daily budget and bidding option.
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Finally, you'll notice a new campaign setting in the Advanced Settings section: frequency capping, which lets you limit the number of times your ad is shown to the same unique user on the Google Content Network.
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New Interface Webinars
If you want more help learning the new interface, we're holding two free webinars in the next week to help you get up to speed. During the 1-hour sessions, we'll walk you through the new interface, show you the new features, and answer your questions.
The first webinar is tomorrow, Friday, June 26th at 11 AM PDT. Following that, the next one is on July 1st at 9:30 AM PDT. You can register on our new interface webinars page.