Google Data

In the recent past we've let you know of many opportunities to learn new things about AdWords, while also meeting some of the friendly and knowledgeable people on the AdWords team. Now, we hope you'll consider joining a number of such folks in San Francisco, as they discuss best practices for making the most of AdWords at ad:tech -- a conference for digital marketing.

If you don't already have a pass to this conference please visit the ad:tech site, by April 14th, where you may obtain a free exhibit hall pass to attend the sessions described below:

Tuesday, April 15:

Time & Title: 12:00 - 1:00: AdWords Fundamentals
Description: New to online advertising? Learn the fundamentals of Advertising with AdWords.
Speaker: Google Media Partnerships Development, Senior Strategist, Daniel Helmhold

Time & Title: 3:30 - 4:30: Optimization Strategies: Part 1
Description: Use simple AdWords optimization tips & tricks to make the most of your AdWords budget.
Speakers: AdWords Optimization Specialists, Paul Coutts and Stephanie Lim

Time & Title: 4:45 - 5:45: Efficiently Managing Your Account
Description: Learn how to manage your AdWords account efficiently and effectively with AdWords Editor, and other tools.
Speakers: Google Product Manager, Doug Raymond

Wednesday, April 16:

Time & Title: 9:30 - 10:30: What's New with Google Analytics and Website Optimizer?
Description: The latest on Google's web analytics and multivariate testing products: Google Analytics, Urchin Software and Website Optimizer.
Speakers: Business Development Manager, Scott Crosby; Business Product Manager, Tom Leung and Product Marketing Manager, Jeff Gillis

Time & Title: 11:00 - 12:00: Increase Your Advertising Reach
Description: Using the Google Network including TV, audio and print to reach your target audiences and increase traffic.
Speaker: Traditional Media Specialist, Nicole Resz

Time & Title: 2:45 - 3:45: Optimization Strategies: Part 2
Description: Using advanced AdWords optimization tools and techniques for refining and improving your AdWords account.
Speaker: AdWords Optimization Specialists, Geoffrey Stirling

Time & Title: 4:00 - 5:00: Measuring and Tracking For Success
Description: Use Google Analytics and AdWords to define and track key metrics, and make the most of your investment.
Speaker: Google Analytics Product Specialist, Ashish Vij

Thursday, April 17:

Time & Title: 12:00 - 1:00: What's New with Google Analytics and Website Optimizer?
Description: A repeat of the Wednesday 9:30 - 10:30 session.
Speakers: Business Development Manager, Scott Crosby; Business Product Manager, Tom Leung and Product Marketing Manager, Jeff Gillis

Time & Title: 1:15 - 2:15: Online Video Advertising at Scale
Description: A discussion of the trends, benefits and strategies of online video advertising.
Speakers: Product Marketing Manager, Ryan Hayward and Product Manager, Shamim Samadi

Time & Title: 3:15 - 4:45: Successful Web Analytics
Description: Straightforward, data-driven techniques to enrich your website and business, including tracking AdWords, Pages, Segmentation and Rich Media.
Speaker: Analytics Evangelist, Avinash Kaushik

Please note that the location for all sessions is Room 110. Be sure to mention that the Inside Adwords crew sent you. ;)

Posted by Blake, AdWords crew