Making it easier to build rich and engaging mobile ads for the Google Display Network
August 27th, 2014 | Published in Google Adwords
We recently added the ability for AdWords advertisers to upload HTML5 ads built with Google Web Designer into Google Display Network campaigns. Below is an overview of how you can use this integration to build HTML5 ads for your GDN campaigns.
People are now constantly connected and using mobile devices to communicate, shop and stay entertained. In fact, 25% of global pageviews occur on smartphones and tablets.1 Further, there are now more consumers using the web in HTML5-compatible environments than in Flash-compatible environments.2 In order to reach as large an audience as possible, advertisers should build their rich media ads in HTML5.
AdWords already supports HTML5 ad units that are made using the built-in templates in AdWords Ad Gallery. AdWords can convert uploaded Flash files into identical HTML5 ads, which can run in places where Flash isn’t supported.
But what if you are looking to design a more customized ad experience, using interactive rich media ads? Now you can upload HTML5 ads built in Google Web Designer to your Google Display Network campaigns.*
Google Web Designer is a free, professional-grade HTML5 authoring tool that lets you build interactive and animated HTML5 ad units, no coding necessary! Create interactive ad units in Google Web Designer, publish them locally as an .html file, and then upload that file as a new image creative in your display campaign. This way, you can run custom, engaging ad units across smartphones, tablets and desktops, engaging consumers in more places with clever and interactive ad experiences.
Want to learn more? Visit our website and download Google Web Designer for free. Then, learn how to create engaging, rich media ads in our Help Center.
Posted by Sean Kranzberg, Engineering Manager, and Tony Mowatt, Lead Product Manager for Google Web Designer
*Note: Adwords only supports .html file uploads from Google Web Designer. No other HTML5 authoring tools are supported at this time.
People are now constantly connected and using mobile devices to communicate, shop and stay entertained. In fact, 25% of global pageviews occur on smartphones and tablets.1 Further, there are now more consumers using the web in HTML5-compatible environments than in Flash-compatible environments.2 In order to reach as large an audience as possible, advertisers should build their rich media ads in HTML5.
AdWords already supports HTML5 ad units that are made using the built-in templates in AdWords Ad Gallery. AdWords can convert uploaded Flash files into identical HTML5 ads, which can run in places where Flash isn’t supported.
But what if you are looking to design a more customized ad experience, using interactive rich media ads? Now you can upload HTML5 ads built in Google Web Designer to your Google Display Network campaigns.*
Google Web Designer is a free, professional-grade HTML5 authoring tool that lets you build interactive and animated HTML5 ad units, no coding necessary! Create interactive ad units in Google Web Designer, publish them locally as an .html file, and then upload that file as a new image creative in your display campaign. This way, you can run custom, engaging ad units across smartphones, tablets and desktops, engaging consumers in more places with clever and interactive ad experiences.
Want to learn more? Visit our website and download Google Web Designer for free. Then, learn how to create engaging, rich media ads in our Help Center.
Posted by Sean Kranzberg, Engineering Manager, and Tony Mowatt, Lead Product Manager for Google Web Designer
*Note: Adwords only supports .html file uploads from Google Web Designer. No other HTML5 authoring tools are supported at this time.
1 KPCB Internet Trends - Mary Meeker, May 2014
2 DoubleClick Mobile Survey and report, “Unlocking the HTML5 Opportunity: What’s the Hold-up?” July 2013
2 DoubleClick Mobile Survey and report, “Unlocking the HTML5 Opportunity: What’s the Hold-up?” July 2013