Google Data

Buying a home is a major financial decision — so when it comes to getting a mortgage, people want an easy way to understand and compare their options online. That’s why we added a mortgage calculator to organic search earlier this year. Yet nearly 1 in 2 borrowers still don’t shop around for their mortgage and often feel like they don’t have enough information to make an educated choice.¹ To help them make confident, more informed financial decisions, we’re introducing the newest addition to our suite of Google Compare products: mortgages, which we announced earlier this year and is now available in California with more states to follow.
Google Compare for mortgages provides a seamless, intuitive experience that connects lenders with borrowers online. Whether you’re a national lender or one local to California, people searching for mortgages on their smartphone or desktop computer can now find you, along with a real-time, apples-to-apples comparison of rate quotes from other lenders — all in as little as a minute. Borrowers can also see ratings and read helpful reviews, and enter relevant information — like loan amount, estimated credit score, or home value — to receive rate quotes that match their needs. They can then visit your website to apply directly online or over the phone through one of your agents or loan officers.

Here’s what some of our partners are saying:

“Zillow Group and Google share the same vision to first and foremost empower consumers with comprehensive access to valuable information that helps them make confident, more informed financial decisions. This partnership allows us the unique opportunity to help borrowers by providing them with the industry’s most accurate, real-time information about home loans and mortgage lenders.” - Erin Lantz, Vice President of Mortgages, Zillow Group.

“We’re thrilled to be a part of Google Compare, further helping to connect prospective borrowers with qualified mortgage providers as the transition to online lending accelerates. The choice and convenience offered to consumers is imperative when loan shopping online, and Google Compare makes the process even easier.” - Doug Lebda, Founder and CEO of LendingTree

Participation in Google Compare is based on a flexible cost-per-lead (CPL) model, however payment isn’t a factor in ranking or eligibility. You can learn more about joining Google Compare by reaching out to your Google account team.

Posted by Nicolas Wk, Director of Product Management, Google Compare