Drive Downloads and Re-Engagement for Your Mobile App
December 11th, 2014 | Published in Google Adwords
The first guide, Tapping into Mobile App Installs, and its one-page checklist will show you how to drive installs of your app and grow a valuable user base. You’ll find out how to:
- Estimate the value of a user for your mobile app
- Attract potential users with compelling ads and app store pages
- Track and optimize the app downloads acquired through display, search, and video
The second guide, Tapping into Mobile App Engagement, and its one-page checklist will show you how to keep users coming back into your app for more. You’ll find out how to:
- Track what happens after users install your mobile app
- Create enticing ads that will re-engage users and deep link them to the most relevant parts of your app
- Drive engagement with your app by reconnecting with users through display and search
Building an app is only the first step. If you want it to be found and used often, download these guides today.
Check out these and other Google Best Practices over at g.co/GoogleBP.
Posted by Matt Lawson, Director, Performance Ads Marketing