Best Practices: Re-engage Past Site Visitors with Programmatic Remarketing on Google Display
March 4th, 2015 | Published in Google Adwords
We’ve put together a new best practices guide, “Remarketing Right on Cue,” to help you win those crucial moments when shoppers are most likely to purchase. Dive into the world of programmatic remarketing on Google Display and learn how to get the most out of your remarketing efforts, including:
- How to properly set up site-wide tags
- Which types of remarketing lists and ad formats are most effective
- How automated bidding tools can yield productivity gains in remarketing
- How to acquire new customers that exhibit similar behaviors to your current ones
Download the full version and the one-page checklist to view our complete coverage of programmatic remarketing on Google Display.
Check out these and other Google Best Practices over at g.co/GoogleBP.
Posted by Matt Lawson, Director, Performance Ads Marketing