Best Practices for Driving Calls with AdWords
March 3rd, 2015 | Published in Google Adwords
Online advertising can be about more than just your website, especially with on-the-go consumers. For many advertisers, calls are the most important channel to use when connecting with customers.
If you’re looking to take full advantage of our recently introduced call-only campaigns or to drive calls alongside clicks, there are certain things that you should be thinking about.
Our new Best Practices guide, Good Call: A Guide to Driving Calls with AdWords, covers key areas that any call-hungry business should consider.
- How to decide if you want to drive clicks & calls or calls only
- What are the best ways to measure all of the calls you drive
- How you can update your bidding and messaging to increase the number of calls you receive
- What changes you can make to increase your website’s value to callers
Stop staring longingly at your phone, wishing it would ring. Download our full guide or the one-page checklist now. Your phone will thank you.
Posted by Matt Lawson, Director, Performance Ads Marketing