AdWords Position Preference feature is being retired
April 5th, 2011 | Published in Google Adwords API
As part of the retirement of the Position Preference bidding feature, this feature can no longer be enabled via the AdWords API.
Starting tomorrow, calling CampaignService with BiddingStrategy ManualCPC.PositionPreference set to ON will return the error
Then, starting in May, the PositionPreference field will be disabled entirely, meaning that calling CampaignService with BiddingStrategy ManualCPC.PositionPreference set to any value will return the error BiddingError.POSITION_PREFERENCE_NOT_ENABLED. This change is timed to coincide with the removal of the feature from the AdWords web interface.
We appreciate your understanding and your continued support of AdWords.
As always, please post any questions to the AdWords API Forum
Posted by Stan Grinberg, AdWords API Team
Starting tomorrow, calling CampaignService with BiddingStrategy ManualCPC.PositionPreference set to ON will return the error
BiddingError.POSITION_PREFERENCE_NOT_ENABLED.
This feature can still be used, however, to disable Position preference for a campaign.Then, starting in May, the PositionPreference field will be disabled entirely, meaning that calling CampaignService with BiddingStrategy ManualCPC.PositionPreference set to any value will return the error BiddingError.POSITION_PREFERENCE_NOT_ENABLED. This change is timed to coincide with the removal of the feature from the AdWords web interface.
We appreciate your understanding and your continued support of AdWords.
As always, please post any questions to the AdWords API Forum
Posted by Stan Grinberg, AdWords API Team