Optimisation Essentials (Part I)
November 3rd, 2008 | Published in Google Adsense
Bigger is better - for AdSense ad unitsAdSense for content is the bread and butter of many of our publishers, and we often receive requests to recommend strategies to improve AdSense performance on publisher sites. While we refer to this as 'optimisation', we understand that this term can make the process sound more difficult than it really is. In response, we're releasing a three-part video series that demonstrates, in plain English, our top tips for increasing your AdSense earnings.
This week, we're recommending you think big - big ad units, that is:
Publishers often ask us what the best ad sizes are to include in their site's design, and we always point them to these three:
- 300x250 medium rectangle
- 728x90 leaderboard
- 160x600 skyscraper
When you're considering how to design your site, our testing has shown that displaying at least one of these ad formats on your page can increase your AdSense earnings potential. So remember, sometimes bigger is better!