Google Data

Did you know that sites optimized for multiple screen sizes can have an average 15% higher RPM and twice the traffic growth rate of sites that aren’t?*

If you think about how quickly you’ll leave a site where you have to pinch and zoom to find something, it’s not surprising that multi-screen optimized sites are performing better. That same behavior will most often apply to your own users too, so having a multi-screen plan is important to keeping them engaged for longer.

There’s a lot to think about when deciding on your multi-screen strategy. To help you in your decision-making, we’ve created new multi-screen guidelines. They can be found in the AdSense Help Center and cover the following topics:

Multi-Screen Starter Guide

• Why go multi-screen?
• Multi-screen success stories
• What are the common approaches? 
• How to build a multi-screen site
• Getting technical support from a multi-screen vendor

Multi-Screen Implementation Guide

• Monetization tips
• Mobile user experience tips
• Mobile search engine optimization tips

We hope you find these resources useful. Start optimizing your site today to retain and grow user loyalty. We’ll be sharing more resources and success stories in the near future - check back here soon for the latest updates from our Multi-Screen Specialist Team.

* Source:  Google internal data

Posted by Hye In Kim,  Multi-Screen Specialist
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