Create relevant content to #drawthecrowds
July 29th, 2016 | Published in Google Adsense
If you’re looking for content ideas, think about this summer and cultural events the world will be searching to stay connected and informed about. Several big sporting events are happening this summer that will likely have a good amount of search interest considering past trends. For example, football related searches grew 180% during the soccer World Cup in 2014.[1]
When building your content strategy and timelines, think about important dates, specific games and popular keywords. Think with Google released an infographic showcasing that 70% of game-related searches happen in the month surrounding game day vs. the day itself. Their research shows that these events are more like a month-long series of digital moments–each one an opportunity to connect with fans through search, mobile, and video.
Here are a few search related resources to help you optimize your site and your content:
- Learn how Google Search works
- Mobile search engine optimization tips
Regardless of what type of site you have, ask yourself if you’re providing your users with the content they need and want.
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Posted by Barbara Sarti, from the AdSense Team
[1] https://www.thinkwithgoogle.com/intl/es-419/articles/marketing-copa-america-latam.html