June 10th, 2008 | by Alden DeSoto | published in Google Website Optimizer
Posted by Tom Leung, Website Optimizer TeamWe spend a lot of time making Google Website Optimizer very flexible so you can do all kinds of neat experiments. You can test multiple pages and goals, and slice and dice a single page’s content to come up wi…
May 30th, 2008 | by Jon, Website Optimizer Blog Team | published in Google Website Optimizer
Posted by Tom Leung, Website Optimizer Blog Team These days there seems to be an infinite number of things you can add to your site. News alert widgets, embedded videos, click to call buttons, talking avatars, verified testimonials: you can add anythin…
May 23rd, 2008 | by Jon, Website Optimizer Blog Team | published in Google Website Optimizer
Posted by Tom Leung and Tamara Micner, Website Optimizer Blog TeamWe’re all concerned these days about the bottom line: economic uncertainty is still around, marketing budgets are getting more scrutiny, and tolerance for “spend and hope” marketing inve…
May 17th, 2008 | by Alden DeSoto | published in Google Website Optimizer
Posted by Tom Leung, Website Optimizer TeamWhen you think about it, websites are like mutual funds. You spend money buying them, and you expect them to bring in as much money as they can each year. But unfortunately, people seem to be more rational whe…
May 12th, 2008 | by Alden DeSoto | published in Google Website Optimizer
Posted by Tom Leung, Website Optimizer TeamEver since we launched Website Optimizer as an invitation-only beta a year ago, we created a Google Group for our users to exchange advice and discuss how to get the most out of the product. This small group h…
May 6th, 2008 | by Alden DeSoto | published in Google Website Optimizer
Posted by Tamara MicnerIt’s been an enlightening day at eMetrics San Francisco. Our Multivariate Testing Panel raised key points about the good, the bad and the ugly of website testing, with one we like to stress: before you start testing, get consensu…
April 30th, 2008 | by Alden DeSoto | published in Google Website Optimizer
Posted by Jon Stona, Website Optimizer Team and Laura Melahn, Google Analytics TeamTrying to optimize a large website for conversion can be a daunting task if you don’t have a plan. The most important pages to test are those that have the biggest impa…
April 25th, 2008 | by Jon, Website Optimizer Blog Team | published in Google Website Optimizer
Posted by Tom, Website Optimizer Blog TeamPeople say pictures are worth a thousand words, and some industry experts even argue that you should always have them — the bigger, the more friendly, the better. But whenever you hear someone say “always,” t…
April 21st, 2008 | by Jon, Website Optimizer Blog Team | published in Google Website Optimizer
Posted by Tom, Website Optimizer Blog TeamOne of the things we’ve learned is that to be a successful experimenter, you need to master a few key concepts. These concepts include diagnosing problematic pages (Google Analytics is a good tool for this), co…
April 16th, 2008 | by Jon, Website Optimizer Blog Team | published in Google Website Optimizer
Posted by Jon, Website Optimizer Blog TeamIt’s been about a year since we made Website Optimizer available to all Google AdWords users. Since then, we’ve seen great enthusiasm for the tool; now it’s hard to find a serious advertiser who doesn’t at leas…
April 15th, 2008 | by Jon, Website Optimizer Blog Team | published in Google Website Optimizer
Posted by Tom, Website Optimizer Blog TeamWelcome to the Website Optimizer Blog Are you optimized? Wouldn’t it be nice to test which of these two headlines might encourage you to learn more about Website Optimizer? Well, that’s exactly what Website Opt…