January 20th, 2009 | by Trevor Claiborne | published in Google Website Optimizer
Last week I had the opportunity to speak about Website Optimizer at the Affiliate Summit in Las Vegas. Needless to say, it was a great time.While at the Las Vegas airport, an ad caught my eye:The ad shows off the many amazing (have you seen Love?!) Cir…
January 14th, 2009 | by Trevor Claiborne | published in Google Website Optimizer
In June we announced the Google Website Workout contest. We invited businesses who wanted to improve their website to tell us why their site needed to be “pumped up.” We selected four winners and had them work with our consultants to improve their conv…
December 17th, 2008 | by Trevor Claiborne | published in Google Website Optimizer
We think Website Optimizer makes it pretty easy for you to run experiments on your website, but there are always times when you have questions or just want to double-check before launching your experiment. Maybe you’re looking for advice on copywriting…
November 26th, 2008 | by Trevor Claiborne | published in Google Website Optimizer
We wanted to let you know about a cool new integration of Website Optimizer with Magento. Magento is a feature-rich open source ecommerce platform. They just announced their 1.1.7 release, which includes integration of Website Optimizer, and it’s reall…
November 24th, 2008 | by Trevor Claiborne | published in Google Website Optimizer
Cyber Monday is coming! Image: By Your Command by Graham BallantyneYou may not know it, but the busiest shopping day of the year, Black Friday, is shortly followed by the biggest online shopping day of the year, Cyber Monday. This year Cyber Monday fal…
November 13th, 2008 | by Trevor Claiborne | published in Google Website Optimizer
If you’ve recently started using Website Optimizer or are planning to but want to learn from some GWO experts before you launch your first test, you’ll want to check out Website Optimizer Seminars for Success.Seminars for Success are full-day, classroo…
October 29th, 2008 | by Trevor Claiborne | published in Google Website Optimizer
This is the final post in a three-part series on writing for conversions by Tim Ash, author of Landing Page Optimization. Tim is an industry expert in website optimization and his company, SiteTuners, is one of our Authorized Consultants.In two previou…
October 17th, 2008 | by Trevor Claiborne | published in Google Website Optimizer
Next week is the eMetrics D.C. conference in Alexandria, VA. It runs October 20 through October 23, and Team Website Optimizer will be there with some of our Authorized Consultants.Here are some workshops and sessions to check out:Conversion University…
October 16th, 2008 | by Trevor Claiborne | published in Google Website Optimizer
This is the second post in a three-part series on writing for conversions by Tim Ash, author of Landing Page Optimization. Tim is an industry expert in website optimization and his company, SiteTuners, is one of our Authorized Consultants. The reality…
October 15th, 2008 | by Trevor Claiborne | published in Google Website Optimizer
This is a guest post from Bryan Eisenberg of FutureNow, which has helped businesses with conversion rate optimization since 1998. Bryan is also the author of Always Be Testing and a Website Optimizer Authorized Consultant. Having weathered and learned…
October 7th, 2008 | by Trevor Claiborne | published in Google Website Optimizer
This is the first post in a three-part series by Tim Ash, author of Landing Page Optimization. Tim is a thought leader in website optimization and his company, SiteTuners, is one of our Website Optimizer Authorized Consultants.Our company routinely ru…
October 4th, 2008 | by Alden DeSoto | published in Google Website Optimizer
One of the things we never get tired of is seeing the variety of ways people use Website Optimizer. Starting next month, we’ll profile actual Website Optimizer experiments so that all of our users can benefit from ideas and insights of the user commun…
September 28th, 2008 | by Alden DeSoto | published in Google Website Optimizer
Sometimes we get so caught up in the latest and greatest trends in online testing that we forget that some people have heard of testing but haven’t had it explained to them in laymen’s terms. Rodney over at Reachd Blog has a great intro to testing tha…
September 25th, 2008 | by Trevor Claiborne | published in Google Website Optimizer
FutureNow, one of our authorized consultants, will be hosting the third in their series of webinars this Monday, 9/29 at 11AM PDT. The webinar will be led by Bryan Eisenberg, author of the hot-selling Always Be Testing, and joined by our own Tom Leung….
September 19th, 2008 | by Trevor Claiborne | published in Google Website Optimizer
(You can be a hero too!)PPC Hero, a blog we really enjoy reading, just wrapped up their 5-day series on landing page optimization. This series is full of useful information you can use when designing your experiments. Here’s a look at all the posts in …