July 7th, 2009 | by Trevor Claiborne | published in Google Website Optimizer
Last week, Tim Ash, one of our Website Optimizer Authorized Consultants, gave a webinar on the 7 Deadly Sins of Landing Page Design. In this webinar he exposes common errors in landing page design that might be holding back your conversion rate and sho…
July 6th, 2009 | by Trevor Claiborne | published in Google Website Optimizer
When you run an experiment with Website Optimizer, you’re testing new content to see whether it improves your conversion rate. We can often find big winners, but, of course, some of our variations are going to be losers in that they perform significant…
July 2nd, 2009 | by Trevor Claiborne | published in Google Website Optimizer
A common question we hear from users of Website Optimizer is, “What page should I test?” Of course, people have different opinions. For example, some experts say that you should never run a test on your homepage while others may disagree. We recommend …
June 23rd, 2009 | by Trevor Claiborne | published in Google Website Optimizer
Tomorrow, June 24th at 10 AM PDT (new date, see below), we’ll hosting a free webinar on landing page design. Tim Ash of SiteTuners, one of our Website Optimizer Authorized Consultants, will lead the event. He’ll be sharing what he calls the seven deadl…
May 8th, 2009 | by Trevor Claiborne | published in Google Website Optimizer
In Made to Stick, the authors warn us about the curse of knowledge. Simply stated, once we know something it’s hard to imagine us not knowing something.When looking at our websites, we know how they work. We know where to find the Add to Cart button. W…
April 29th, 2009 | by Trevor Claiborne | published in Google Website Optimizer
This is a guest post from David Booth at WebShare, a Website Optimizer Authorized Consultant. In addition, David is one of our Google Website Optimizer Seminar Leaders.Can you use Website Optimizer to test your landing pages if your conversion occurs o…
April 10th, 2009 | by Trevor Claiborne | published in Google Website Optimizer
If you’ve been enjoying the Techie Guide to Website Optimizer, we have a treat for you. Eric Vasilik, the lead Website Optimizer engineer, has put together the new GWO Tricks blog showcasing some of the extra-cool things you can do with Website Optimiz…
March 24th, 2009 | by Trevor Claiborne | published in Google Website Optimizer
Greetings from SES!We have two cool new Website Optimizer integrations to share with you. One is from CoreCommerce, an ecommerce platform, and the other SEO Samba, an organic search management platform. With these integrations, implementing Website Opt…
March 20th, 2009 | by Trevor Claiborne | published in Google Website Optimizer
Are you coming to Search Engine Strategies in New York next week? The Website Optimizer team and friends will be there.There are a lot of great sessions about how to improve your website. Here are some we think you should attend:Survival of the Fittest…
March 12th, 2009 | by Trevor Claiborne | published in Google Website Optimizer
If you’re planning to take in this year’s South by Southwest (SXSW) event, you should stick around for Google Website Optimizer and Google Analytics Seminars for Success training.This seminar series provides three separate days of training on Googl…
March 10th, 2009 | by Trevor Claiborne | published in Google Website Optimizer
We’d like to share with you two implementations of Google Website Optimizer.First, a fellow named Bud Gibson. Bud runs a non-profit called Michigan Innovators, focused on connecting innovating companies with innovative people. Bud put together a test t…
March 5th, 2009 | by Trevor Claiborne | published in Google Website Optimizer
Do you have the coolest idea for a Website Optimizer test but just don’t know how to implement it? We’ve got a book for you.Today we’re releasing the first edition of The Techie Guide to Google Website Optimizer. This guide covers just about everything…
March 2nd, 2009 | by Trevor Claiborne | published in Google Website Optimizer
Last Friday, I spoke at the MivaMerchant conference. MivaMerchant is an ecommerce platform used by a lot of companies. I demonstrated an easy test that users of MivaMerchant can do: testing different variations of your “Add to Cart” button across your …
February 13th, 2009 | by Trevor Claiborne | published in Google Website Optimizer
Website Optimizer uses the Google Analytics Tracking Code to keep track of visitors and conversions. Until now, we used the older version of the code, called urchin.js. While this still works fine, Google Analytics has a newer version called ga.js. We …
February 5th, 2009 | by Trevor Claiborne | published in Google Website Optimizer
Today we’re launching the Google Website Optimizer YouTube Channel, which will be the home for videos about Website Optimizer and website testing. You’ll find helpful videos like the Always Be Testing webinar series with Bryan Eisenberg, as well as sim…