Google Data

Now it’s easier than ever to advertise your business on national television. We’ve partnered with SpotMixer to introduce a new, free ad creation solution available in your AdWords account. You can create your own ready-to-air TV commercial in just a f…

A few months back, we launched a new addition to Report Center: Reach and Frequency reports for Google TV Ads. These provide you with insight into how often viewers see your ad, so you can determine whether your campaign is delivering on your goals. …

While you are deciding on your New Year’s resolutions and preparing for an exciting 2009, the Google TV Ads team would like to thank you for tuning in and reading our posts. Here’s a look back at our favorite product enhancements of 2008. …

Are you interested in running radio ads with Google, but you’re not sure how to start? Have no fear, the new Audio Getting Started Guide is hear. You’ll find that you can learn a lot from reading its comprehensive step-by step guidelines for creating a…

Google Audio Ads provides real value for Traditional Media agencies buying air time for their clients. We recently published a case study about Motor Trend Auto Shows and their agency, AdStrategies, on their success with using Google Audio Ads for supp…

We recently posted about a new feature called “Copy Campaign” that allows you to copy your settings from a previous campaign to a new campaign. An added bonus to this feature is the ability to customize dayparts down to a half-hour granularity. For …

This week we’ve launched a new feature to help you reach those viewers who find your message most relevant. You may recall our recent launch of broad match results for program targeting that recommend even more relevant television content associated…

To help you save time when creating a new TV campaign, we’ve launched a new feature that allows you to copy your targeting settings from a previous campaign to a new campaign. These settings include network, dayparts, and program targets. When mig…

Today we announced another exciting inventory partnership agreement that will make Hallmark Channel and Hallmark Movie Channel national inventory available through the Google TV Ads platform. This expanded inventory will become available through the G…

We’re excited to announce a new enhancement to our program targeting feature that will provide you with additional, relevant program targeting suggestions. Simply enter a keyword into the TV programs search field on the Target Campaign screen, and Goog…

Not sure how to create a successful campaign based on your specific marketing goals? Google Audio Ads now has personalized settings for frequency (the average number of times an individual listener will hear your ad in a week) and station rank (the rel…

At Google, we’re always looking for ways to make advertising more accountable and measurable. That’s why we’re pleased to announce that Google Audio Ads has launched detailed delivery estimates to give you more insight into spot availability and market…

Beginning this week, Google TV Ads advertisers who target Bloomberg TV nationally will now be able to reach all Bloomberg TV viewers in the US. Access to this national cable inventory is made possible through our partnership with Bloomberg TV, recently…

Google TV Ads has launched “early finalization” of invoiced costs in Report Center. What does this mean for you? Now, you can manage actual spend more quickly within Report Center. The Delivered Cost, Effective CPM, Overdelivery, and Invoiced Cost wi…

Join AdWords specialists for an online webinar this Thursday, October 30th from 10:00-11:00 AM PDT, designed especially for those who are new to TV advertising. Sign up here!Television advertising is a powerful vehicle for driving qualified web traffi…