Google Data

We’re happy to announce Tennis Channel as Google TV Ads’ newest partner. The network is the premiere destination on TV for all things tennis, bringing a lot of value to advertisers, as it attracts a highly affluent audience across 28M ho…

For the past three years, DISH Network has been one of Google’s strongest partners in the TV advertising space. Back in 2007, DISH embraced our emerging TV ads platform by signing on as our first partner and has since been an innovative thought&nb…

For many businesses, TV advertising is an entirely new medium that is both intriguing and seemingly intimidating. The most common questions we get from advertisers who are newer to TV revolve around how to strategically budget, target and measure TV ca…

In our final installment of the Power Users series, we’ll cover advanced reporting and measurement capabilities of our platform. As you may know, Google TV Ads delivers precise reporting including impression counts, tuning data and cost metrics; this…

We’re back with another installment of our power users series, where we unveil advanced features and tips that can help advertisers better manage and optimize their TV campaigns. Today, we’ll cover some newer features that are designed to give adve…

As we say goodbye to the first quarter of 2010 and usher in the new season, we’d like to share our latest product developments to help advanced users make the most of their campaigns. In this first installment of our three part series, we’ll give you…

We always talk about how easy launching national TV campaigns is with Google. But you don’t have to take our word for it. Seth Stevenson of Slate recently posted a video chronicling his experience using our platform to launch a national TV campaign adv…

Platforms like Google TV Ads and YouTube are making it easier for business of all sizes to connect with consumers via video. But for many businesses, creating an ad can be an expensive hurdle to advertising on national television, radio, and online vid…

Advertisers can now automatically receive cost-per-call data through Google TV Ads for television campaigns that utilize Google supplied toll-free phone numbers. This free new feature is designed to give TV advertisers access to richer performance data…

On Thursday, January 28th, Google TV Ads will be hosting a free webinar for businesses and advertisers who wish to learn how Google TV Ads’ smarter approach to TV can drive real results for businesses of all sizes. During this webinar, we’ll discuss:-…

As a small business owner, you might feel that television advertising is out of your reach. But with Google TV Ads, you can easily and affordably make a TV ad, plan a campaign, and reach your customers through the power of television. But how do you ac…

Last Sunday, FragranceNet.com founder Jason Apfel was front and center on MSNBC’s “Your Business,” a weekly program focusing on small businesses and entrepreneurs. Jason spoke about the growth of his retail business and how Google TV Ads has made TV a…

2009 has been a break through year for our advertisers, inventory partners, and the TV Ads platform. We have worked with thousands of advertisers to target TV campaigns more effectively, and our network has grown to include 17 inventory partners. Goo…

We’re happy to welcome A&E Television Networks (AETN), one of the largest cable programmers in the US, as our newest inventory partner. Through our partnership with AETN, advertisers will be able to target History International through the Google T…

What if you could have a custom TV campaign created for you in minutes that optimally reaches your target audience? We’re pleased to unveil Campaign Builder, a new Google TV Ads feature which enables advertisers to create targeted campaigns in just a f…