Google Data

Google expands operator footprint in the start of 2011 with 18 cable providers, 68 networks, and 2M additional homesWe’re excited to start off 2011 with a strategic agreement that continues to grow the reach of Google TV Ads. Our newest inventory par…

We’re excited to announce the ability to only pay for the audience delivered on your Google TV Ads campaigns. Google TV Ads has always emphasized accountability – advertisers only pay for the households that are tuned into their ads. Now, there’s a…

We’re excited to announce the ability to only pay for the audience delivered on your Google TV Ads campaigns. Google TV Ads has always emphasized accountability – advertisers only pay for the households that are tuned into their ads. Now, there’s another accountable option for advertisers and agencies: buying based on the demographic audience that is tuned into your ad.

Google TV Ads offers a rich set of tools to help you find the networks and shows that best reach your desired audience. We’re now taking that advanced functionality to the next level by offering you a choice to bid on and only pay for the relevant audience you’re interested in; you don’t pay for the audience you’re not interested in reaching.

For example, if you are primarily interested in reaching males 18-49, you’d simply create a campaign, indicate that you want to reach males 18-49, and specify the most you’re willing to pay on a cost-per-thousand impressions (CPM) basis for in-demo viewers.

After you’ve defined an audience, Google TV Ads’ tools will help find the spots that deliver that audience in the highest concentrations based on aggregate viewership data, and you choose which networks, dayparts and programs you wish to add to your campaign.
If you indicate that you wanted to bid on an audience, you will only pay for the viewers that fall into that audience and were tuned-in to your ad. To measure the number of in-demo viewers for a spot, Google TV Ads uses a combination of Nielsen viewership data, aggregate demographic data and anonymous set-top-box data. The audience buying option will be available on all cable TV networks and dayparts we carry that are also measured by Nielsen.

For some advertisers and agencies who regularly advertise on TV, this feature brings an audience buying option to Google TV Ads that you’re already familiar with. For other advertisers, this feature provides an improved and more efficient way to choose and buy your exact audience on national television.

To learn more about Google TV Ads, please check out our website.

Posted by Steve Stukenborg, Product Manager for Google TV Ads

If you missed our recent webinar on ways to reach New Year’s “Resolutionaries” interested in diet, fitness, supplements, wellness, rehab and treatment products and services, don’t worry. That doesn’t mean you have to miss out on the content presented! …

If you missed our recent webinar on ways to reach New Year’s “Resolutionaries” interested in diet, fitness, supplements, wellness, rehab and treatment products and services, don’t worry. That doesn’t mean you have to miss out on the content presented! …

Free Google hosted webinar on December 9, 2010 at 1:30pm EST/10:30am PST – RSVP Today!Americans spend billions each year on diet and health programs, fitness, and wellness – especially when the New Year rolls around. Resolution themed search q…

Americans spend billions each year on diet and health programs, fitness, and wellness – especially when the New Year rolls around. Resolution themed search queries steadily increase this time of year, indicating heightened consumer attentiveness to health and fitness related products and services. We want to be sure you’re equipped to take advantage of this seasonal phenomenon by fine-tuning your TV campaigns to maximize reach with the right audiences.

Businesses in the health and fitness vertical are welcome to join us on December 9th to learn how the Google TV Ads platform can help you make the most of your TV dollars during this critical time of year. We will cover a number of topics including:

• Live Demo of the Google TV Ads platform
• Tips & Tricks to unlock hidden opportunities with Google TV Ads
• Synchronizing TV campaigns with your online marketing activities
• Tactical recommendations for campaign structure and timing

Spots are limited and registration is required to attend, so please register today.

Posted by Andrew Stinger for Google TV Ads

Reach, precision, utility and measurement. These are the qualities we strive to deliver to customers, and we’re getting better at it everyday. Today we’ve strengthened the reach of the Google TV Ads platform even further by signing a partnership with V…

Reach, precision, utility and measurement. These are the qualities we strive to deliver to customers, and we’re getting better at it everyday. Today we’ve strengthened the reach of the Google TV Ads platform even further by signing a partnership with V…

“TV and video advertising is only for big businesses.” “Creating a good video ad is too expensive.”These are just some of the myths we wanted to dispel by launching the TV for All contest this September. As the contest comes to a close, it’s …

We’re excited by the momentum of the TV for All contest this year which brought in hundreds of video submissions and tons of energy from businesses across the nation. Now, seven finalists (announced last month) are counting on your votes to crown the t…

When you think about anime, you probably think of two things: Japanese cartoons of an adult nature, and kids shows like Pokémon.  That limited view of the medium is exactly the problem that FUNimation Entertainment, the largest distributor of ani…

When you think about anime, you probably think of two things: Japanese cartoons of an adult nature, and kids shows like Pokémon.  That limited view of the medium is exactly the problem that FUNimation Entertainment, the largest distributor of ani…

Voting season is heating up around the country and even here at Google — it’s time to cast your votes for the TV for All contest! We asked businesses to get creative, produce a video ad and enter for a chance to win up to $25,000 in TV and video …

Voting season is heating up around the country and even here at Google — it’s time to cast your votes for the TV for All contest! We asked businesses to get creative, produce a video ad and enter for a chance to win up to $25,000 in TV and video …