Google Data

Last year, Google commissioned a research study to measure how newspaper readers respond to print ads by going online. The fact that newspaper readers respond via the web is well known to advertisers who advertise in print, and this study aimed to quan…

You may already be familiar with how to target or block specific programs in your TV campaigns. Now, one of our newest features allows you to block certain airings of programs by choosing specific networks and dayparts during which you do not want your…

Google’s traditional media teams will be attending ad:tech Chicago next week. Join us as we discuss strategies for driving online traffic and boosting ROI using Google TV Ads, Audio Ads and Print Ads. The session will be held on August 6 at 2:15 PM in …

One of the most important elements of any successful print campaign is tracking, and there are several response methods to choose from. These include vanity URLs, coupon codes, unique telephone numbers, and non-competitive Google search terms. But how …

This is the first post in a series we’ll share throughout the year featuring insights we’ve derived from data on television audience tuning behavior.Each week, Google processes data from millions of anonymized set-top boxes (STBs), including which chan…

Radio drives people to pick up the phone and dial – a fact to which any unfortunate owner of the number “Eight, six, seven, five, three-oh-nieeeeine” can attest. So how do you tap into the trend and adapt your campaign strategies to your listenin…

To make it even easier to reach your desired audience, Google Print Ads has recently launched some new demographic targeting features. Using data from Scarborough Research, we have set up demographic profiles for roughly 30% of our publications. These …

Do you want your television ads to reach college age men? Or maybe you want your spots to focus on baby boomers? If so, you’ll be happy to know that Google TV Ads offers tools to help you target networks and programs that reach your intended audience, …

In a world where consumer touch points are multiplying rapidly, an integrated media plan is increasingly important to driving positive results. How can you utlize different mediums most effectively?With Google TV Ads, Audio Ads, and Print Ads we’re sim…

If you haven’t heard of Google Audio Ads, tune in. Using the same online interface as your Google AdWords account, you can easily reach your target audience with relevant messaging on the radio.Audio Ads offers real-time reporting to provide you with…

The back-to-school season is just around the corner. To help you prepare, we’re hosting two free webinars specifically for retailers looking to take advantage of the back-to-school rush.These sessions will provide industry information and insights abou…

Google TV Ads makes it incredibly easy to launch a TV campaign. After you’ve created your campaign, what do you do if your ads haven’t aired? Here’s how to identify what might be happening.First, you’ll want to check that your TV ad has successfully up…

Welcome to the new Google Traditional Media blog! The recent launch of our traditional media advertising platforms enables you to advertise on TV, radio, or in newspapers. We’ve created this blog as a place for you to turn for the latest in feature …