Google Data

Before you create a new television campaign and get your commercial running on the Google TV Ads system, it’s important to make sure your ad meets our technical specifications, so that you can upload it without complication. Advertisers that have alrea…

Today, Google and Bloomberg Television announced a strategic partnership that will make national inventory on Bloomberg TV available to advertisers through the Google TV Ads platform. This exciting news follows the announcement of our partnership with …

If you’ve ever been curious about whether Google TV Ads is right for you, now is your chance to learn more, at our first webinar of the fall season. Join us on Wednesday, October 1st from 10:00-11:00 AM PDT for an online webinar led by AdWords speciali…

With Google TV Ads, you can choose to air a 15, 30, 45, 60, 90, or 120-second ad. But which length is right for your message?We analyzed data from millions of anonymized set-top boxes to compare how different ad lengths impact the number of impressions…

Are you a retailer attending the ERA Annual Convention in Las Vegas, NV?Join Grace Davis, West Coast Manager for Google TV Ads, and Bruce Falck, Head of Google Audio Ads, as they take part in the following two panels:DRTV 3.0 – How Advanced TV Advertis…

Last night, Google announced a strategic partnership with NBC Universal in which NBCU will offer a limited amount of advertising inventory across all dayparts on several of its cable networks. This exciting inventory partnership is the beginning of an …

Newspaper readers actively respond to ads they see in their newspapers; this is no secret. But how can you make sure you have the best ad to catch a reader’s eye?At Google, we’ve developed a set of guidelines to help you create an effective print ad….

With Google TV Ads, you have access to detailed reports based on second-by-second data from millions of set-top boxes, and you have the flexibility to adjust your campaign on the fly. But how can you take advantage of these benefits to optimize your ca…

30 miles per hour. 30-minute TV shows. 30 days in a month (usually) – we’re surrounded by 30s, but sometimes, as with audio advertising, 30 just won’t cut it. Don’t worry, the Google Audio Ads team hears you. So today we’re announcing new functionality…

Believe me, at Google, we get excited about advertisers’ online conversions. But at the same time, we recognize that a substantial amount of business still gets done the classic way: over the phone.So we’re excited to launch free Google Call reporting …

You may have heard or seen information about a growing technology called 2D bar codes (sometimes called QR, or “Quick Response” bar codes). These bar codes are a way to encode information, just like conventional bar codes – but 2D bar codes can encode …

Do customers seek you out when the weather gets hot? Or maybe gray skies lead to booming sales? If so, you may consider incorporating event triggers into your Google Audio Ads success strategy.With event triggers, you can set up your Audio Ads campaign…

So you’ve just created a campaign with Google TV Ads, and now you want to know when your ads are scheduled to air before they run. Is this possible? Of course! Now, you can access this information by midnight before the day of airing through the new re…

Are you an advertiser focused on local business? Join us at the Search Engine Strategies Conference in San Jose, California from August 18th- 21st and attend the Local 2.0: The Evolution of Local Search panel presented by the Kelsey Group. Meredith Pap…

Ready to get started with Google TV Ads, but don’t already have a commercial? No problem! The Google Ad Creation Marketplace has over two dozen TV Specialists to help you create the perfect television ad in an affordable and timely manner. Whether you’…