Google Data

Negative keywords play a significant role in your campaign’s success. Adding negative keywords to your ad groups or campaign means that your ads won’t show for searches containing that term. In other words, negative keywords filter out unwanted imp…

AdWords users – including Google Grants recipients – have always had the option to specify match types to decide the level of reach and the level of control they wish to exercise on their keywords. To allow our advertisers to expand their reach and exe…

In the discussion forum this month, a few newly accepted Grantees were curious on how to proceed with the AdWords Account Creation process if they already had a paid AdWords account.Unfortunately, it’s not possible to merge a Google Grants account with…

As the fall school year approaches, AdWords in the Curriculum wrapped up its spring semester at Michigan State University. A class of 13 students working under Professor Clay Vorhees was paired with Michigan-based non profits including West Michigan La…

If you’re looking for help or inspiration to improve your Google Grants AdWords account performance, your grantee peers are regularly offering up their best advice on our testimonial page. Recently Kids First Fund, an organization focused on helping …

If you’ve been searching on Google.com you’ve probably seen a number of ads including some additional lines of information, such as a phone number, a business address, or even some product images. We’ve added a series of ad extensions in recen…

Recently, Google released its Economic Impact report for 2009, detailing the impact that AdWords, AdSense and Google Grants had on businesses in the U.S. The report includes state-level information on revenue generated for businesses and donations for …

In case you haven’t already heard, we will be holding a Google Grants workshop at our Mountain View, California campus in early September. This two-day event is designed for existing Google Grantee organizations interested in strategies to maximize the…

In this month’s edition of “Discussion Forum: Hot Topics”, I’d like to address an issue that’s come up in a few discussion threads over the past month – whether it’s possible to run ads for multiple websites or domains owned by your organiz…

Today, July 1st, YouTube is teaming up with PBS NewsHour for an exclusive interview with Bob Dudley, President and CEO of BP’s Gulf Coast Restoration Organization. In a live session moderated by the PBS NewsHour’s Ray Suarez, Mr. Dudley will respon…

A month and a half ago we had the pleasure of hosting 80 participants from 53 Irish charitable organizations for a full day Google Grants Workshop in Google’s European Headquarters in Dublin.The day started with some refreshments and mingling amongst…

Over the past few years, the Google Grants team has been working hard to help you, the grantee, make better use of your AdWords account to achieve your organization’s goals. We’ve beefed up our educational resources, added new content to our Help Cente…

When building a campaign, the starting point can be challenging. Beyond the organization name, what should the keywords be? Should you use specific or long queries, short or broad words? What will users search on, and where can we find a crystal ball t…

When I joined Google six years ago, I was excited to work for a company that genuinely cared about making the world a better place for the people in it. My previous employers, the good ones as well as the bad and the ugly, had focused on the bottom…

It’s a single special sauce that makes a Big Mac a Big Mac, and even Dr. Pepper has only twenty-three flavors. So it’s not without some pride that I say that Google uses over 200 signals in order to decide how to rank websites in our search results…