Google Data

Yesterday I was excited to announce DoubleClick’s support for the Silverlight 2.0 framework at the Microsoft Mix conference in Las Vegas. As I said at the conference, Microsoft and DoubleClick are competitors in many ways, but we share a commitment to …

Congratulations to our very own David Fall, vice president of product management, search technology, for his second term on SEMPO’s Board of Directors! David will be serving as Treasurer and Co-Chair of the Metrics and Standards Committee this year, an…

Yesterday, we released a new feature called HD Video that makes it possible for a rich media ad to expand into a fullscreen video ad in HD quality. We worked with Adobe on this release to incorporate their latest Flash technology into our fullscreen ca…

As of today, members of the Writers Guild of America, which has been on strike since Nov. 5, 2007, are going back to work. The guild voted late yesterday to end the walkout after agreeing with Hollywood’s producers on compensation for TV shows and movi…

I’ve been glad to dust off my blogging chops with this new DoubleClick blog lately, and furthering my Web 2.0 street cred, I was just interviewed for a podcast by MarketingVoices, which just went live here. The host, Jennifer Jones, focused the intervi…

For the past two days, I’ve been the chairperson of the Strategy Institute’s Digital Media Measurement and Pricing Summit. Throughout the event it was clear that measurement challenges go hand-in-hand with the increasing number of digital advertising o…

Talk about synergy! We announce a new capability, Spotlight for Rich Media, our client pepperjam blogs about it and the benefits it offers to their clients, and we blog about them blogging about us! It’s the new economy!Thanks for the mention Kat.Poste…

On January 23rd, the Interactive Advertising Bureau (IAB), along with the Media Ratings Council (MRC), will be hosting a webinar that will take you through the recently released Rich Media Measurement Guidelines. DoubleClick has been heavily involved i…

Today I’m happy to announce the release of Spotlight for Rich Media, a powerful new report for DART for Advertiser (DFA) clients that allows you to correlate how specific creative elements inside your DoubleClick Rich Media ads (i.e. videos, games, exi…

We have a major announcement coming out Monday that’s related to Spotlight tags. In light of this, I’d like to offer up some tips and tricks to using them.Woody Allen’s advice that “80 percent of success is just showing up” applies surprisingly well to…

Earlier today, the U.S. Federal Trade Commission (FTC) cleared Google’s acquisition of DoubleClick. This is obviously excellent news for both companies. The FTC’s decision publicly affirms what we and numerous independent analysts have been saying for …

Earlier today, the U.S. Federal Trade Commission (FTC) cleared Google’s acquisition of DoubleClick. This is obviously excellent news for both companies. The FTC’s decision publicly affirms what we and numerous independent analysts have been saying for …

I read a blog post recently that gives advice to advertisers looking for an SEM. The blogger insists that in today’s world an SEM firm must have a solid background in global equity markets and hedge funds. The article states, in so many words, that a m…

Henry Blodget and the Silicon Alley Insider team recently announced the people recognized in their first Silicon Alley 100 list. We’re pleased to see such a list return – it’s been awhile since the last similar list ran in the now-defunct magazine Si…

In the last month-plus, I’ve been lucky to participate in two conferences that are worth commenting on – and shortlisting for your potential attendance next year.In early October, I participated in Forrester Research’s 2007 Consumer Forum. The ag…