Google Data

At Google, we aim to help people and organizations navigate a world gone digital. That’s why we created Think Quarterly. We don’t want to review what’s happened; we want to prepare you for what happens next. For each issue, we tap our homegrown vi…

Post by Grace Dolan, Google Mobile AdsDuring the summer months, more users turn to mobile devices to shop. Summer is also when the Back to School shopping season begins. This is a perfect opportunity for marketers, especially in retail, consumer electr…

Today’s post is a guest post from Jieun Baek on the Google Retail TeamThe trends for ‘back-to-school’ queries over the past four years illuminate more than when queries start and peak. These searches have been analyzed and grouped within categories…

WHAT’S HOT1. Google+: Sharing is a huge part of the web, a part that we think could be a lot simpler. That’s why we’ve been working on adding a few new things to Google: to make connecting with people on the web more like connecting with them i…

The way we shop is changing and marketing strategies are simply not keeping pace. Whether we’re shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. Today we’re all digital explorers, se…

Today’s blog entry is by Patrick Tedjamulia, Senior Account Manager, Food & Beverage at Google. How can I keep track of my Brand online?That seems to be the question I hear all the time these days. In our insta-share culture, Brands are realizing …

There are more than 2.4 billion conversations about brands every day, according to our latest ‘Word of Mouth’ study with Keller Fay. More than half of consumers involved in these conversation say they’re likely to make a purchase based on what…

With more than 165 million tablets expected to ship over the next two years, tablets are becoming a popular device with engaged, tech-savvy consumers.

Given this explosive growth, tablets need to be a part of your marketing strategy. So Google is now making it easy for you to target tablet devices.

We’re pleased to announce that we’re developing new targeting options to help you better connect with this audience. To give you greater control over your AdWords ads, we’re changing the way you can target tablet devices.

In the next couple of weeks, the “Networks and Devices” section of your Settings tab within your AdWords account will include a new targeting option titled “Tablets with full browsers.” While you’ve been able to specifically target Apple iPad devices in the past, the new capability will enable you to easily target your ads to the entire tablet device category. In addition, you’ll be able to select more precisely the types of devices and operating systems on which your AdWords ads will show. For example, to display your ads on the Apple iPad, you’ll be able to choose “Tablets with full browsers” as your device targeting setting and “iOS” as your operating system setting. Tablet targeting will be available initially for Apple devices only, but we’ll expand ad serving to other specific devices in the near future.

Once this capability is available in your account, your ads will automatically start running on tablet devices and no further action will be necessary on your part. If your campaigns were specifically targeting Apple iPad devices, you may notice an increase in impressions and costs as we include more tablets in our ad serving options. If you don’t want your ads to appear on tablet devices, you’ll be able to specify this preference in your device targeting settings by following these step-by-step instructions.

Brand Marketers – Make sure your digital team, media agency, and/or SEM knows about this new feature.

Here’s Avinash’s webinar, for your viewing pleasure:

An Obsession with Advertising, Accountability & Awesomeness.A guest post by Avinash KaushikI am so incredibly impressed with the rapid evolution of advertising and marketing possibilities around us. Offline, online, social– there are so many thing…

It’s one of our company’s guiding principles that data beats opinion. And as such, we’ve put a lot of effort into asking some interesting questions — How do new mothers use the Internet? When do people really start their holiday shopping? What t…

As featured on the Google Business YouTube ChannelDo online search campaigns lead to in-store sales? Controlled studies we call ‘Online to Store’ experiments prove time and again that they do! Check out this video for results from large advertisers…

It’s no secret that today’s consumer is online more than ever before! In 2010, we conducted over 60 research studies with the help of partners such as Compete & OTX to better understand how consumers are utilizing the web–and to help you reach…

It’s no secret that today’s consumer is online more than ever before! In 2010, we conducted over 60 research studies with the help of partners such as Compete & OTX to better understand how consumers are utilizing the web–and to help you reach…

Post by Scott Townsend, CPG Account Planner and Ali Manning, CPG Industry AnalystEarlier this year, Google CPG held our first “Dig Into Data” session, where we explored holiday recipe opportunities for advertisers. There are over 500M recipes [1] durin…